Acxiom · 8 hours ago

Senior Decision Support Analyst

United States

Full-time

Remote

Senior Level

5+ years exp

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AnalyticsBig Data

Work & Life Balance

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Responsibilities

Responsible for managing the delivery of integrated marketing campaigns to support client’s credit card marketing

Works with various client Strategy Managers and stakeholders to fully understand the strategy, key drivers, and the data impacts for each campaign

Develops project plans and works with internal client teams that drive implementation of marketing campaigns through direct mail, email, and banner add channels

Owns 'Operational Readiness' for assigned client’s marketing campaigns, ensuring all branches of marketing services and associated vendors have completed required processes before campaign launch

Fully understands details of client's data and marketing capabilities, ensuring elements of client’s marketing campaigns are properly programed systemically, audited and approved prior to launch

Manage marketing initiatives to streamline the upgrade process for user community

Provide feedback to the Adobe Workfront platform operations team to enhance and improve processes

Act as a subject matter expert to other teams as they encounter card change opportunities

Includes, but not limited to, marketing campaign project management via Adobe Workfront platform and associated tools

Prep & audit documents related to marketing projects

Issue management and resolution

Marketing campaign-related submissions to support client’s processes

Manage and execute approvals of campaign launches

Campaign post-launch validation

Cross functional support

Coordinates moderately complex campaigns which may include, but is not limited to, the review of campaign specifications, working with clients to validate and obtain sign-off of client deliverables and dynamic campaign execution

Develops, maintains and improves client relationship through increased client communications. May have campaign and/or reporting specialty and may be point of contact for some client campaigns

Participates in change management process for existing solutions which may include, but is not limited to, solution, tool and process changes

Escalates process breakdowns or quality risks to management and/or process owner

Drives and shares best practices, adoption of standards and lessons learned with internal client teams

Maintains subject matter expertise in designated account and processes

Ensures compliance with established procedures, project requirements and service level agreements through audits

Qualification

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Solution ManagementCampaign Management ToolsFinancial ServicesClient Communication