Lakeshirts ยท 1 day ago
Vice President of Resort Sales
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Responsibilities
Lead and motivate divisional resort sales leaders, proactively addressing challenges and driving the team to consistently achieve and exceed sales targets
Collaborate with resort sales leaders to develop and implement improved systems for continually attracting and retaining additional sales reps
Strategically collaborate with business development, line development, marketing, finance, and operations teams to craft and execute strategic sales plans aimed at achieving company sales targets and expanding our resort market presence
Oversee the preparation and management of sales budgets, ensuring alignment with company financial goals
Conduct regular market analyses to stay informed about resort industry trends, competitor activities, and customer needs; use market insights to inform sales strategies and product development
Continually identify and pursue new business opportunities with potential retail partners
Develop and implement innovative sales tools, techniques, and training programs to enhance the sales team's skills, knowledge, and efficiencies
Establish performance metrics for the sales team, conduct regular performance reviews, and implement improvement plans to address underperformance (speaking to our value of Continuous Improvement)
Ensure effective use of CRM systems (Salesforce) to manage customer relationships and sales activities
Foster a culture of continuous learning and professional development within the sales department
Proactively identify sales performance risks and develop actional strategies for mitigation
Build relationships with customers through social settings, including dinners and trade shows
Lead annual sales meeting with divisional sales leaders, aligning everyone on key priorities for each year
Qualification
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Required
Minimum of 10 years' experience in sales leadership and rep leadership roles
Strong data analysis skills to track performance, analyze market trends, and translate insights into actionable sales strategies
Demonstrated ability to anticipate and meet the needs of key accounts proactively to ensure successful positioning
Proven track record of achieving sales targets and driving revenue growth
Passion for the resort apparel industry, including selling, customizing, and staying ahead of trends
Enthusiastic, approachable, and optimistic personality with a great sense of humor
Self-motivated, results-oriented, and able to excel in a fast-paced, ever-changing environment
Excellent verbal and written communication skills; effective negotiator and interpersonal communicator
Welcoming of change, NIMBLE, and open-minded, with the ability to embrace and drive Continuous Improvement
An ability to recognize our culture, contribute to it, and be a part of it
Must love dogs
Must love tees (and hats...and stickers...and novelty socks)
Willingness to travel 40-50% of the time, based on business needs and seasonality
Preferred
Bachelor's degree in Business, Sales, Marketing, or a related field preferred
Experience in the resort product industry
Proficiency with CRM systems (Salesforce preferred), Excel, and PowerPoint
Company
Lakeshirts
Lakeshirts is a company that provides custom garment and apparel printing services to customers in the resort and college markets.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Carlson Private Capital Partners
2020-01-15Private Equity
2019-01-01Private Equity
Recent News
The Business Journals
2023-12-22
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Detroit Lakes Tribune
2023-12-22
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