Sonic Electronix · 8 hours ago

Data Analyst (Remote)

Louisville, KY

Full-time

Remote

Entry Level

1+ years exp

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Responsibilities

Effectively communicate digital strategies and rationale for tactical approaches of each campaign

Be a platform expert, familiar with all optimization levers and features of the DSP

Stay apprised of current and new DSP functionality and/or data offerings and successfully deploy on relevant campaigns

Keep up-to-date with industry trends and be a subject matter expert on programmatic media buying

Collaborate with IT, Ad Operations, and Media Planning Teams on site tagging, creative tag delivery, campaign strategy/execution, and reporting

Collaborate with Analytics and Database Teams to leverage DMP segments for specialized targeting

Spot opportunities for new tactics/improved ROI/forecast investment and return

Become a platform expert, familiar with all optimization levers and features of the DSP

Set up programmatic campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup)

Help identify new opportunities, and present recommendations for growth

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data AnalysisProgrammatic AdvertisingDSP KnowledgeExcelCompetitive Monitoring ToolsMedia BuyingAnalytical CapacityGoogle AdWords