103 applicants

Company

Consolidated Communications · 1 day ago

Client Account Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$46K/yr - $70K/yr

8+ years exp

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Responsibilities

Customer Retention Campaigns: Develop and implement marketing campaigns focused on reducing churn and increasing customer lifetime value, working closely with P&L owners. Create targeted retention strategies tailored to customer lifecycle stages and informed by feedback metrics. Collaborate closely with Customer Care team to proactively address at-risk accounts through personalized marketing initiatives.

Base Management Marketing: Establish and execute a comprehensive marketing strategy in partnership with P&L owners to drive cross-sell and upsell opportunities within the existing customer base. Craft messaging, offers, and campaigns that are customized to meet the unique needs of each customer segment. Partner with the Care, Product and Sales teams to design educational content and personalized solutions that enhance customer success and contribute to revenue growth.

Campaign Optimization and Insights: Leverage churn modeling and predictive analytics to identify high-risk customers and uncover opportunities for growth. Continuously refine customer segmentation models to improve the precision and impact of marketing efforts. Monitor and analyze KPIs such as churn rate, campaign engagement, and upsell conversion to measure the effectiveness of initiatives and inform future strategies.

Performance Metrics: Define and monitor KPIs to evaluate event success and inform future strategies. Analyze both quantitative and qualitative data to make informed marketing decisions.

Cross-functional Collaboration: Work closely with Customer Care, Sales, Business Intelligence and other departments to align marketing materials and promotional strategies with broader business objectives. Regularly communicate updates on campaign performance, insights, and key achievements to stakeholders, ensuring alignment and transparency across teams.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketingCustomer retentionData analyticsSalesforceHubspotTableauProject managementMicrosoft OfficeMonday.comExcel

Required

8+ years of experience in B2B marketing, customer retention, or base management, preferably in the telecom or technology sector

Bachelor's degree in marketing, business, data analytics or related field, or equivalent experience

Proven success with designing and executing customer retention and cross-sell campaigns

Exceptional project management, communication, and collaboration skills

Proficiency in Salesforce, Highspot, Hubspot, Microsoft Office, Monday.com, Excel, Tableau or similar applications

Excellent interpersonal and communication skills, capable of working under pressure to meet deadlines

Strong analytical skills with the ability to turn data insights into actionable marketing strategies

Proactive, energetic and solution-oriented with a strong focus on execution

Benefits

401(k) matching

Medical, Rx, Dental and Vision insurance

Disability insurance

Flexible spending account

Health savings account

Life insurance

Tuition reimbursement

Paid vacation and personal days

Paid holidays

Employee Assistance Program

Annual bonus program to eligible employee's based upon organization performance

Company

Consolidated Communications

Consolidated Communications is dedicated to moving people, businesses and communities forward by delivering the latest reliable communications solutions.

Founded in 1894

Mattoon, Illinois, USA

1001-5000 employees