adHere ยท 1 day ago
Head of Performance
California, United States
Full-time
Remote
Director/Executive
$105K/yr - $185K/yr
5+ years exp
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Responsibilities
Develop and execute comprehensive paid media strategies aligned with business objectives, target audience, and budgetary constraints
Align paid media strategies with down-funnel client performance expectations
Manage all aspects of paid media campaigns, including campaign planning, strategy and implementation
Conduct in-depth keyword research, audience targeting, and competitive analysis to inform campaign strategy and optimization tactics
Collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure alignment and integration of paid media efforts with overall marketing initiatives
Stay abreast of industry trends, best practices, and emerging technologies in paid media to drive innovation and continuous improvement
Utilize data-driven insights and analytics tools to measure campaign performance, identify optimization opportunities, and provide actionable recommendations for improvement
Monitor key performance indicators (KPIs) such as click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and cost per acquisition (CPA) to evaluate campaign effectiveness and ROI
Manage relationships with external vendors, agencies, and media partners to negotiate contracts, optimize performance, and ensure alignment with business goals
Provide leadership, guidance, and mentorship to a team of paid media specialists, fostering a culture of collaboration, innovation, and continuous learning
Develop and maintain regular reports and dashboards to communicate campaign performance, insights, and recommendations to stakeholders at all levels of the organization
Qualification
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Required
Bachelor's degree in Marketing, Communications, Business Administration, or related field
Five (5) years of experience in media planning, buying, and/or media relations, with a minimum of two (2) years in a leadership role
Proven track record of success in developing and executing paid media strategies that drive measurable results and ROI
Extensive experience with social media advertising platforms (e.g., Facebook Ads, TikTok), and SEM platforms like Google and Bing, display advertising networks (e.g., Google Display Network)
Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Adobe Analytics) to derive insights and inform decision-making
Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate and influence cross-functional teams
Demonstrated leadership experience, with the ability to motivate, mentor, and develop a high-performing team
Proven ability to manage multiple projects simultaneously in a fast-paced environment, while maintaining attention to detail and meeting deadlines
Knowledge of industry trends, best practices, and emerging technologies in paid media and digital marketing
Creative mindset and ability to think outside the box to deliver creative that exceeds performance objectives
Strong understanding of pixels, a/b tests, landing page performance, and CRO tactics
Deep understanding of traditional and digital media landscapes, including media planning tools and platforms
Preferred
Master's degree preferred
Platform certifications a plus
Benefits
Health Insurance: 70% employer paid
Dental & Vision Insurance: 75% employer paid
Premier HMO & PPO Coverage Plans
Remote Working Environment
Paid Holidays
Unlimited PTO Program
401K Matching
Professional Training & Development Opportunities
Company
adHere
adHere is a is the fastest growing Education Lead Generation firm.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
