Sonlight Curriculum · 7 hours ago
Content & Email Marketing Specialist
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Responsibilities
Lead the development of a cohesive content strategy across blog and email channels to engage target audiences and drive brand awareness.
Plan and manage a content calendar for blog posts, email newsletters, and campaigns, ensuring alignment with company goals and messaging.
Strategize and build campaigns/blogposts to engage and delight customers, increasing brand loyalty and building ambassadors of the brand. (e.g. free downloads, challenges, etc.)
Work with the marketing team to create high-quality, relevant content that showcases our brand voice and addresses customer needs.
Design, develop, and execute email marketing campaigns, including newsletters, promotions, automated workflows, and targeted drip campaigns.
Use segmentation and personalization to deliver relevant content to specific audience segments.
Collaborate with design and content teams to create visually engaging, high-impact email templates that align with brand standards.
Implement SEO best practices in blog content to increase visibility and organic traffic.
Conduct keyword research and on-page optimization for blog articles to improve search ranking and engagement.
Monitor and optimize email deliverability and engagement metrics to improve open rates, CTR, and conversion.
Drive reader and subscriber engagement by creating valuable, shareable content and testing calls-to-action in both email and blog content.
Develop and implement strategies to increase blog readership and grow the email subscriber list, ensuring GDPR and CAN-SPAM compliance.
Collaborate with social media and digital marketing teams to amplify content reach.
Track and analyze key performance metrics for both email and blog content, including traffic, engagement, and lead conversions.
Prepare and present regular reports to stakeholders, highlighting insights and actionable recommendations.
Conduct A/B testing and apply data insights to refine and enhance both blog and email marketing strategies.
Qualification
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Required
Communication and Writing skills
Web Content Writing and Content Strategy skills
Content Management expertise
Experience in creating effective content
Strong organizational and project management skills
Knowledge of email marketing best practices
Ability to work collaboratively in a team
Bachelor's degree in Marketing, Communications, or related field
Bachelor’s degree in Marketing, Communications, Journalism, or a related field, OR 3+ years of experience in content marketing, email marketing, or digital marketing roles, ideally in e-commerce
Strong writing and editing skills, with experience in creating and managing blog content and email marketing campaigns
Proficiency with email marketing platforms (e.g., HubSpot, Mailchimp, Klaviyo) and SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
Ability to think strategically, execute effectively, and make data-informed decisions
Strong project management and organizational skills, with the ability to manage multiple projects simultaneously
Preferred
Experience in the homeschool market is a strong plus.
Benefits
Health insurance
Dental insurance
Vision insurance
Flex Spending
Health Savings (HSA)
Life Insurance
STD/LTD Insurance
PTO
Anniversary Time Off
401(k) plan
Product Discount