CDK Global · 1 day ago

Sr Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $125K/yr

5+ years exp

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AutomotiveDigital Marketing

No H1B

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Responsibilities

Drive thoughtful integrated marketing plans and campaigns that promote the product line vision, grow market share, and distinguish product in the competitive environment

Help develop and evangelize a transformative vision for CDK’s Fixed Operations product direction.

Be the product and market expert that proactively collaborates and drives alignment across an array of teams (such as Sales, Product Management, Development, Marketing) to define appropriate product marketing mix and strategy.

Understand customer problems and find innovative solutions and new market opportunities for our solutions and exercise creative business judgment in optimizing the lifecycle profitability of the offering

Define objectives and key business performance (revenue, market share, marketing influenced opportunities, etc.), identify levers for improving, and champion necessary initiatives to attain key results and objectives.

Lead the development of persona-based positioning and messaging for different level audiences (Owner, Fixed Ops Director, Service Manager, etc..) and for different target segments. Lead the creation of content and messaging (presentations, blogs, ebooks, success stories, webinars, videos, etc.) hitting all stages of the marketing and sales funnel.

Qualification

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Product MarketingSales EnablementMarket EvangelismCompetitive IntelligenceAutomotive/Retail experienceCollaboration Skills