New Breed · 8 hours ago

Web Strategist

Burlington, VT

Full-time

Remote

Entry, Mid Level

2+ years exp

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AdvertisingB2B

Hiring Manager

Tricia Senesi

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Responsibilities

Lead client-facing project management for website design and development projects, ensuring timelines, budgets, and objectives are met (client meetings are approximately 25% of the role).

Conduct website audits using analytics tools (e.g., Google Analytics, Hotjar) to identify optimization opportunities and provide actionable recommendations, alongside creating wireframes and content outlines.

Collaborate with internal teams (designers, developers, strategists) to ensure alignment and successful execution of website strategies.

Track and analyze website performance, providing insights and actionable recommendations to improve user experience and conversion rates.

Address client challenges throughout the project lifecycle, ensuring smooth execution and maintaining strong client relationships.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Web StrategyAnalytics ToolsProject ManagementWireframingCMS PlatformsHubSpotWordPressFigmaSketchInVisionKantataClient ManagementData Analysis

Required

2+ years of agency background in a client-facing role, focused on website strategy, project management, or UX/UI design.

Hands-on experience creating strategic wireframes and content outlines that drive both user experience and business results.

Demonstrated use of analytics tools (e.g., Google Analytics, Hotjar) to turn data into actionable insights for improving website performance and conversion rates.

Experience with CMS platforms (e.g., HubSpot, WordPress) and a solid understanding of how websites function, even if you're not hands-on with design or development.

Proficiency with Sketch, InVision, Figman, Kantata (or similar tools/platforms).

Strong communication and client management skills, with the ability to lead conversations about strategy and deliver results.

A proactive, curious approach to learning, with a focus on staying up-to-date with emerging trends and tools within the HubSpot ecosystem.