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Company

IncredibleBank · 8 hours ago

SEO and Website Analyst

Wausau, WI

Full-time

Remote

Mid Level

3+ years exp

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Work & Life Balance

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Responsibilities

Develop and implement effective search engine optimization (SEO) strategies to improve theBank’s online visibility and enhance user experience on the Bank’s website.

Assist marketing team in developing SEO-friendly content, design elements, social media posts,and marketing activities.

Oversee the distribution of press releases and manage earned media efforts to enhance brandvisibility and drive organic traffic to our website. This includes coordinating with media outlets,tracking coverage, and analyzing the impact of press releases on SEO performance.

Conduct keyword research to guide the Bank’s content development across various channels,ensuring the creation of relevant, high-quality content that attracts and retains customers.

Identify and resolve technical search engine optimization (SEO) issues, including broken links,crawl errors, and site speed optimization.

Conduct content audits to ensure the website effectively supports all stages of the buyer and customer journeys.

Optimize website content, landing pages, and paid search copy using tools like SEMrush andGoogle Analytics to obtain actionable insights.

Maintain and update the Bank’s website, ensuring content is current, accurate, and aligned withbrand guidelines.

Collect and report data on traffic, rankings, and other search engine optimization (SEO) KPIs.

Stay informed on search engine optimization (SEO) and integrated marketing trends to keepstrategies up to date.

Collaborate with the digital sales manager to capture and nurture new customer leads throughweb advertising and promotions.

Develop and manage a search engine optimization (SEO) Conversion funnel to maximize leadgeneration and conversion rates.

Conduct surveys to gather customer feedback and insights into their experience with our services.

Establish and implement standards and procedures to ensure an optimal digital customer experience on the website.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Search Engine Optimization (SEO)Google AnalyticsSEMrushContent Management Systems (CMS)HTMLCascading Style Sheets (CSS)Marketing DegreeCommunications DegreeInformation Technology DegreeWebsite Management StrategyCustomer Feedback Surveys

Required

Develop and implement effective search engine optimization (SEO) strategies to improve the Bank’s online visibility and enhance user experience on the Bank’s website.

Assist marketing team in developing SEO-friendly content, design elements, social media posts, and marketing activities.

Oversee the distribution of press releases and manage earned media efforts to enhance brand visibility and drive organic traffic to our website. This includes coordinating with media outlets, tracking coverage, and analyzing the impact of press releases on SEO performance.

Conduct keyword research to guide the Bank’s content development across various channels, ensuring the creation of relevant, high-quality content that attracts and retains customers.

Identify and resolve technical search engine optimization (SEO) issues, including broken links, crawl errors, and site speed optimization.

Conduct content audits to ensure the website effectively supports all stages of the buyer and customer journeys.

Optimize website content, landing pages, and paid search copy using tools like SEMrush and Google Analytics to obtain actionable insights.

Maintain and update the Bank’s website, ensuring content is current, accurate, and aligned with brand guidelines.

Collect and report data on traffic, rankings, and other search engine optimization (SEO) KPIs.

Stay informed on search engine optimization (SEO) and integrated marketing trends to keep strategies up to date.

Collaborate with the digital sales manager to capture and nurture new customer leads through web advertising and promotions.

Develop and manage a search engine optimization (SEO) Conversion funnel to maximize lead generation and conversion rates.

Conduct surveys to gather customer feedback and insights into their experience with our services.

Establish and implement standards and procedures to ensure an optimal digital customer experience on the website.

Preferred

Bachelor’s Degree in Marketing, Communications, Information Technology or related field, or an equivalent combination of formal education and relevant experience.

3-5 years’ proven experience in search engine optimization (SEO) execution and website management strategy.

Proven experience with Google Analytics, Google Search Console, SEMrush, and working with content management systems (CMS).

Strong understanding of HTML, Cascading Style Sheets (CSS).