ImpactLife · 10 hours ago
Digital Marketing Strategist
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Responsibilities
Developing online marketing strategies that utilize all tools and channels, including analytics, social media and paid media; investigating the campaigns of competitors and understanding best practice to inform online marketing benchmarks; and identifying opportunities to use digital technology to enhance the overall marketing strategy
Analyzing web traffic and identifying opportunities for improved SEO; driving more traffic to our website and impacting our online business presence by assisting with creating SEO-optimized content; and managing inbound marketing, PPC, AdWords, and SEO strategies
Implementing various frameworks available for building brand equity and value, continually assessing the alignment of a brand to the organization’s strategic objectives, and recognizing which digital marketing communication tools will be most effective in portraying a unique value proposition for our brand
Qualification
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Required
Minimum of 3-5 years of experience in digital marketing and social media management.
Must be Google Data Analytics Certified, Google Ads Certified (including Measurement, Search, Display and Video Certified) and Hubspot Digital Marketing Certified.
Strong knowledge of SEO.
Strong knowledge of personal computers, including Microsoft Office Products (Word, Excel, Outlook, Publisher, PowerPoint).
This is a work from home position but must live within service territory and have ability to work in assigned office on occasion and/or travel to Davenport, Iowa for training.
Preferred
Bachelor’s degree in marketing, business, public relations, communications or related field is preferred.
Equivalent combination of demonstrated work experience and education may be considered.
Benefits
Paid training
Advancement opportunities
On Demand Pay
An opportunity to make a difference in your community
An excellent benefit package
Generous paid time off that begins to accrue on your first day of employment.
Medical, Dental, and Vision insurance plans
Free Life Insurance
401K with employer match
Health Savings Account
Flexible Spending Account
Supplemental Insurance including Critical Illness, Accident, and Hospital Indemnity
Doctor on Demand
Employee Referral Bonus Program
Tobacco Cessation Reimbursement
Health Club Reimbursements
Employee Savings Programs for discounts on various goods and services
Company
ImpactLife
ImpactLife is a nonprofit organization that helps to save lives and enhances patient care by delivering blood supply.
Funding
Current Stage
Late StageLeadership Team
Recent News
GlobeNewswire News Room
2023-12-19
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