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Company

Greenfield Global · 6 hours ago

Director Growth Marketing, Life Sciences

United States

Full-time

Remote

Director/Executive

10+ years exp

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Responsibilities

Customer Intelligence: Deeply understand customer in segment, path-to-purchase, decision making process and criteria, and decision-making panels leveraging internal SME interviews, primary research, desk research etc. Define the ICP and personas we are targeting.

Value Proposition Development: Develop the value proposition and messaging strategy by audience and work with communications and brand to understand how it ladders up to the corporate strategy

Upper Funnel: Develop and implement brand awareness and demand generation program across channels that generates high quality qualified leads, including:

Cross channel content program that highlights brand pillars and differentiation (digital paid, owned and earned channels; events, etc.)

Account-Based Marketing program leveraging innovative technology platforms and informed by intent data

Mid and lower funnel marketing programs: Ensure leads convert quickly by implementing mid and lower funnel tactics in collaboration with sales:

Enhancing strategic distribution partner programs

Creating effective sales collateral and sales assets

Creating effective product assets, one-pagers and supporting new product launches with assets and sales materials

Customer Growth Marketing: Implement loyalty, cross-sell and expansion activities through sales, customer service, and digital channels.

Measure Success: Create a KPI and revenue scorecard and deliver monthly reporting package showing program effectiveness including success, learnings and opportunities to improve

Collaborate and Communicate: Work closely with sales, product, finance, legal and customer service to ensure awareness and alignment to work priorities as well as a seamless customer experience; develop strategic communication process to ensure company is valuing work

Continuous Improvement: Stay up to date of life science industry trends, competitive landscape and customer needs, as well as emerging marketing technologies to ensure the company is creating the most effective messaging and marketing programs possible

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth MarketingDemand GenerationAccount Based MarketingMarketing Specialty ChemicalsData AnalysisMarketing Strategy DevelopmentContent MarketingCollaboration SkillsAI in MarketingEntrepreneurial ApproachCustomer ExperienceStrategic Thinking

Required

Strong analytical skills, both to analyze research and customer data, and to build results reporting capability, and evaluate and optimize marketing initiatives to ensure revenue generation

High personal/professional credibility, demonstrating integrity and high discernment in decision-making

Exceptional written and verbal communication skills, with a keen eye for detail, creativity, and quality of work leading to exceptional results.

Ability to think strategically, prioritize tasks, and meet deadlines in a fast-paced environment with little oversight

10-plus years of experience in growth marketing roles, specifically demand generation and/or product marketing functions at fast-growing entities with lean teams

Experience marketing specialty chemicals and blended solutions to the pharmaceutical manufacturing audience, coupled with a strong understanding of the applications these chemicals and solutions serve within the industry is a must

Proven track record of developing and executing marketing strategies that have directly resulted in measurable business growth, including increasing MQLs, SQLs and expansion sales

Proven track record of working in small agile teams with an ability to create strategy in white space and drive results with an entrepreneurial approach

Specific experience with modern Account Based Marketing platforms, techniques and tactics

Experience leveraging AI to improve marketing results

Proven ability to collaborate across function, specifically in working with sales and finance

Proven ability to tell stories that resonate on an emotional level and tie to business value by driving traffic, awareness, and positive brand perception

Benefits

Comprehensive health and dental benefits

Income protection: short- and long-term disability coverage, life insurance, paid personal sick time

Vacation time exceeding industry standards

Company funded retirement savings program with individual contribution opportunities

Company

Greenfield Global

Since 1989, Greenfield Global has been the leading supplier of high-purity alcohols, specialty solvents, custom blended solutions and fuel ethanol to businesses worldwide, ranging from Fortune 500 companies to sole proprietorships.

Founded in 1994

Wilton, Connecticut, USA

501-1000 employees