Gainwell Technologies · 1 day ago
Director, Marketing Operations
TX
Full-time
Remote
Director/Executive
$131K/yr - $186K/yr
7+ years exp
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Responsibilities
Oversee the marketing tech stack (e.g., CRM, marketing automation tools, analytics platforms), ensuring tools are fully integrated and optimized for efficient campaign execution.
Work closely with the Field Marketing & ABM Strategy Manager to implement digital marketing campaigns across email, web, social, and other digital channels, ensuring timely and precise execution.
Manage data integrity within marketing systems, creating and optimizing workflows, lead routing, and segmentation to improve targeting and personalization.
Monitor the performance of marketing campaigns using analytics tools and dashboards, providing insights to internal stakeholders on effectiveness, ROI, and areas for improvement.
Develop automated marketing workflows to scale personalized campaigns for different state accounts while maintaining operational efficiency.
Partner with marketing, sales, and IT teams to ensure alignment on technology usage, data integration, and reporting requirements.
Manage the budget for digital marketing tools and platforms, ensuring cost-effective solutions that support campaign goals.
Ensure marketing operations comply with relevant regulations, particularly around data privacy and security, in public sector marketing initiatives.
Qualification
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Required
Bachelor’s degree in Marketing, Information Systems, Business, or a related field.
7+ years of experience in digital marketing operations or marketing technology management.
Strong experience with marketing automation platforms (e.g., Marketo, HubSpot, Eloqua), account-based marketing campaign execution and CRM systems (e.g., Salesforce).
Demonstrated ability to manage end-to-end digital campaigns, from setup to reporting, with a focus on data-driven decision-making.
Proven track record of optimizing marketing operations to improve efficiency, lead management, and personalization at scale.
Strong technical skills in integrating and optimizing marketing tech stacks, including data management, segmentation, and reporting.
Excellent project management skills with a strong focus on meeting deadlines and managing multiple priorities.
Strong attention to detail, analytical skills, and ability to translate data into actionable insights.
Preferred
Knowledge of public sector or healthcare marketing is a plus.
Benefits
Generous, flexible vacation policy
401(k) employer match
Comprehensive health benefits
Educational assistance
Variety of leadership and technical development academies
Company
Gainwell Technologies
Gainwell Technologies is a provider of Information Technology & Services. It is a sub-organization of Veritas Capital.
10001+ employees
H1B Sponsorship
Gainwell Technologies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (37)
2022 (101)
2021 (55)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$1M2023-06-08Grant· $1M
Leadership Team
Paul N. Saleh
President and Chief Executive Officer
Jacob Sims
EVP and Chief Technology Officer
Recent News
Texas CEO Magazine
2024-06-04
Company data provided by crunchbase
