Be an early applicantLess than 25 applicants

Company

Principal Financial Group · 12 hours ago

Segment Marketer B2B Strategist (Retirement)

Des Moines, IA

Full-time

Remote

Mid Level

$77K/yr - $148K/yr

4+ years exp

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Financial ServicesInsurance

No H1B

Hiring Manager

Larry Twitty, Jr.

Insider Connection @Principal Financial Group

Discover valuable connections within the company who might provide insights and potential referrals.
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Responsibilities

Support cross audience strategic initiatives to drive growth

Assist with developing innovative strategic recommendations that effectively engage and activate specific target audiences

Drive the execution of customer journeys, marketing campaigns, initiatives and product development

Cultivate a solid understanding of target market research, marketing and competitor trends, market dynamics and regulations

Track, analyze and communicate results- optimize based on results

Perform other job-related duties or special projects as required

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Strategic marketing programsData analyticsMarket researchRetirement business knowledgeInfluencing stakeholdersMarketing strategiesCompetitor analysis

Required

Bachelor's degree or equivalent experience

4+ years of related work experience helping to building strategic marketing programs that deliver strong results

Knowledge of the marketing profession and modern marketing strategies

Ability to translate data analytics into implications

Solid strategic and critical thinking skills

Ability to influence to bring stakeholders together to deliver a consistent message

Some travel required, including overnight stays

Preferred

General understanding of retirement business, products and industry along with understanding or experience with identified audience

General understanding across the entire customer journey with Principal or a competitor

An understanding of the competition and market opportunities and customer experience

Benefits

Flexible Time Off (FTO) is provided to salaried (exempt) employees

Pension Eligible

Company

Principal Financial Group

Glassdoor

3.9

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023.

Founded in 1879

Des Moines, Iowa, USA

10001+ employees