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GitLab · 5 hours ago

Lifecycle Marketing Manager

United States

Full-time

Remote

Mid Level

$78K/yr - $168K/yr

3+ years exp

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Cloud SecurityDeveloper Tools

Comp. & Benefits

Insider Connection @GitLab

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate our prospective customers across their lead to MQL journey

Lead the creation and implementation of email marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, and launching with a focus on personalization and performance optimization

In collaboration across marketing, develop a communication plan to leverage upcoming opportunities to engage with GitLab (including live events, webcasts, workshops, etc.)

Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels

Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights

Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingMarketoData AnalysisCopywritingA/B TestingMarketing AutomationHTMLCSSDesign ToolsProject Management

Required

3-4+ years experience in email marketing, preferably at an enterprise SaaS technology company

Cutting–edge email marketing best practices, along with strong copywriting and copy editing skills

Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content

Strong internal communication and cross-functional coordination skills

Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.

Experience with building complex nurture programs, running A/B tests and experimentation.