Centric Software · 1 day ago

VP Product & Vertical Marketing

United States

Full-time

Remote

Director/Executive

10+ years exp

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Responsibilities

Lead the development of the product/vertical marketing strategy and methodology for this newly formed team.

Create and maintain the value proposition, key messages, and foundational assets, evolving them in line with product advancements.

Develop and manage solution-based marketing and sales enablement assets.

Maintain a strong customer focus, creating use cases, and testimonials, and staying closely attuned to market demands.

Represent the company at webinars and key events, advocating for our solutions and brand.

Conduct competitive and market research to inform strategy.

Collaborate with all sales teams, including CST, strategic accounts, and enterprise teams.

Share market and customer insights with R&D, product teams, and the broader marketing organization.

Act as the primary point of contact for tech analysts, fostering relationships and proactively engaging with new analysts as our solution scope expands.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingPLMB2B SaaSRetail PlanningAI SolutionsCompetitive Market IntelligenceAdvanced AnalyticsCross-Functional Team ManagementMarket ResearchDigital EcosystemsScaling OperationsMentoring SkillsCustomer Focus