200+ applicants

Company

FICO · 14 hours ago

Product Marketing Manager – Market Insights

United States

Full-time

Remote

Mid Level

$112K/yr - $176K/yr

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Responsibilities

Perform technical market research involving a variety of research methods (surveys, SME interviews, focus groups, industry analyst briefings, competitive research, reading academic journal papers, etc.) and summarize the results into high-impact customer and sales facing content.

Lead the naming and branding process we use to align the customer facing names of new, complex and esoteric software and AI offerings that fit into our multi-layered capability organization system. Over time, you’ll develop into owning and modernizing the organization system in it’s next generation.

Working with our partner organization to scale our market insights and naming to set up our partners for success and create excitement for new partner offerings that fill the areas of market need and new trends we identify.

Writing! Logophiles wanted. Much of what we do requires some intellectual horsepower, and the patience and persistence needed to understand esoteric topics, build a working knowledge of it, and then write about it in a way that is easily understood by a larger audience and quickly communicates to the reader on why they should care.

Ensures that content you create is fully “launched” both inside and outside FICO to maximize its impact. This requires excellent communication (written, verbal and visual), the ability to provide informal or formal training, evangelization, and diligent follow-up with stakeholders to ensure the organization is aware of and actively consumes these materials in their campaigns and sales processes.

Systems thinking and creativity. We work in a complex problem space that will require you to understand the people, process and technology at FICO and how it all fits together. It will also require you to invent new ideas and new approaches to “get things done” within the FICO culture, as well as strong project management to see things through to completion.

A desire to learn from our more senior marketers and technical experts. We have smart folks who are happy to help get you unstuck, to serve as subject matter experts, a sounding board, and mentor and coach you on your journey.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Technical market researchProduct marketingData scienceSystems thinkingProject managementTechnical writingResearch project experience

Required

Some level of product, platform or solution experience with a technology company. This might be in product marketing, but could also be in related areas such as product management, professional services, data science, architecture, technical writing, UX, sales, or other role.

BA/BS in a related field with bonus points for a master’s degree. The major is less important to us than is your ability to tell a good story about how your education and knowledge has shaped how you approach solving problems and will enable you to be successful here.

An example of a research or naming project that you led or contributed to.

Loves hands-on technical work and is a 'doer' with a track record of producing results.

Preferred

Extra Credit: #favorite marketing journal, blog, technical resource or book on your resume.

Benefits

Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

Company

FICO

Glassdoor

4.0

Fair Isaac Corporation enables businesses to automate, improve, and connect decisions to enhance business performance. It is a sub-organization of FICO.

Founded in 1956

San Jose, California, USA

1001-5000 employees

http://www.fico.com

H1B Sponsorship

FICO has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (14)

2022 (25)

2021 (42)

2020 (41)