Lamark · 2 days ago
Programmatic Media Buyer - Remote - US
Boca Raton, FL
Full-time
Remote
Entry, Mid Level
2+ years exp
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Responsibilities
Manage campaigns in DSP platforms. Planning, setup, analyzing, optimizing, and reporting across display, video, mobile, native, CTV/OTT, and audio
Identify and develop optimization strategies and deliver insightful reports based on data analysis
Daily management of ad formats, user targeting, supply vendors, day parting, recency, frequency, etc
Manage programmatic partnerships through the planning process from RFPing, partner evaluations, partner scoring, negotiations, management, and final execution
Coordination and setup of assets and tags ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
Responsible for client pacing & performance
Media planning based on brief parameters and media strategy
Recommend forward thinking strategies and innovations
Proactively working with client services on campaign set-up and optimization strategy
Work with the data teams to provide analytical insights to the client
Qualification
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Required
2-4+ years' experience working in media agencies or in digital planning/buying role
Experience working in-platform in programmatic DSPs
Bachelor’s degree from an accredited college or university
MUST love and be curious about data analytics, and how that affects the bottom line
Must be passionate about the technologies used to support digital and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
Well versed in the Microsoft Office suite specifically, Excel and Power Point
Professional client communication, both written and verbal
Ability to handle multiple projects and prioritize responsibilities
Ability to work efficiently in a fast-pace environment
Ability to proactively organize daily tasks
Self-motivated, but also can work well in a team
Keen problem-solving and troubleshooting abilities
Drive, ability to manage details, meticulousness
Enthusiasm for the future of brand advertising on the web and building that future with us
Benefits
Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
Diverse and forward-thinking environment
Great career growth opportunity—you’ll have direct access to agency leadership
Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
401(k) with employer matching
Bright, collaborative and snacks-stocked office space
Company
Lamark
Lamark Media is a full-service firm that provides industry-leading performance-based marketing and advertising initiatives across a variety of platforms.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-12-16Private Equity
Leadership Team
Bryan Shetsky
Founder and CEO
Recent News
2024-04-09
Business Wire
2023-08-17
Private Equity Wire
2023-08-17
Company data provided by crunchbase
