MVR Digital ยท 1 day ago
Client Success Manager for Advertising Agency
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Responsibilities
Develop and oversee comprehensive cross-channel marketing strategies
Understand and explain the interplay between awareness, consideration, and conversion campaigns
Analyze view-through and click-through attribution across channels
Optimize channel mix based on full-funnel performance data
Guide clients on brand awareness plays such as Connected TV and measurement
Provide strategic recommendations for budget allocation across channels
Lead weekly client meetings with confidence and strategic insight
Translate complex performance data into clear, actionable recommendations
Proactively identify and address potential challenges before they impact performance
Maintain strong client relationships through consistent, value-added communication
Present performance updates that connect marketing metrics to business outcomes
Serve as the primary point of contact for assigned clients
Monitor and analyze cross-channel performance metrics
Ensure campaign optimization recommendations are implemented effectively
Coordinate with internal teams on creative asset development and deployment
Manage project timelines and deliverables
Run independent analysis reports (80% without strategist involvement)
Customize and maintain client dashboards
Identify and present opportunities for account growth
Deep understanding of full-funnel marketing strategies
Experience with Connected TV advertising and measurement
Strong grasp of attribution modeling and measurement
Expertise in performance marketing platforms (Meta, Google, TikTok)
Understanding of how different channels support each other throughout the customer journey
Ability to analyze cross-channel attribution data
Experience with view-through and click-through conversion analysis
Proficiency in creating and presenting performance reports
Understanding of various attribution windows and their impact
Ability to extract actionable insights from complex data sets
Qualification
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Required
Deep expertise in cross-channel performance marketing
Comprehensive knowledge of full-funnel advertising strategies, from awareness through conversion
Ability to articulate the nuances between view-through and click-through conversions
Ability to explain attribution modeling to clients
Demonstrate how Connected TV fits into a modern marketing mix
Excellent at translating complex performance data into actionable insights for clients
Outstanding relationship management skills to lead weekly client meetings
Provide strategic guidance and maintain strong partnerships with clients
Develop and oversee comprehensive cross-channel marketing strategies
Understand and explain the interplay between awareness, consideration, and conversion campaigns
Analyze view-through and click-through attribution across channels
Optimize channel mix based on full-funnel performance data
Guide clients on brand awareness plays such as Connected TV and measurement
Provide strategic recommendations for budget allocation across channels
Lead weekly client meetings with confidence and strategic insight
Translate complex performance data into clear, actionable recommendations
Proactively identify and address potential challenges before they impact performance
Maintain strong client relationships through consistent, value-added communication
Present performance updates that connect marketing metrics to business outcomes
Serve as the primary point of contact for assigned clients
Monitor and analyze cross-channel performance metrics
Ensure campaign optimization recommendations are implemented effectively
Coordinate with internal teams on creative asset development and deployment
Manage project timelines and deliverables
Run independent analysis reports (80% without strategist involvement)
Customize and maintain client dashboards
Identify and present opportunities for account growth
Deep understanding of full-funnel marketing strategies
Experience with Connected TV advertising and measurement
Strong grasp of attribution modeling and measurement
Expertise in performance marketing platforms (Meta, Google, TikTok)
Understanding of how different channels support each other throughout the customer journey
Ability to analyze cross-channel attribution data
Experience with view-through and click-through conversion analysis
Proficiency in creating and presenting performance reports
Understanding of various attribution windows and their impact
Ability to extract actionable insights from complex data sets
5+ years experience in digital marketing and client success roles
Bachelor's degree in Marketing, Communications, or related field
Strong project management and organizational skills
Excellent verbal and written communication abilities
Experience with remote collaboration tools
Must reside in either Colorado or New York
Benefits
Health insurance
Wellness benefits
Quarterly Bonus