G-P · 3 days ago
Director, Product Led Growth Marketing
Boston, MA
Full-time
Remote
Director/Executive
$140K/yr - $175K/yr
5+ years exp
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Responsibilities
Partner with Product Marketing to Identify priority market segments and define the ideal customer journey and lifecycle for G-P’s self-serve products.
Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition/conversion journey, ongoing usage/engagement/graduation, customer retention, and growth/expansion). Plans will span messaging and channel-level activation details, including content marketing, social, paid media, web, and email marketing.
Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts.
Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels.
Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle.
Jointly own revenue objectives with Product business team counterparts.
Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points.
Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations.
Qualification
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Required
5+ years of experience in a product-led growth (PLG) role within a B2B SaaS company
Strong analytical skills with the ability to interpret data and derive actionable insights
Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Heap, Google Analytics, 6Sense, Salesforce)
Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Revenue
Excellent project management skills and the ability to manage multiple priorities effectively
Exceptional written and verbal communication skills
Ability to craft compelling marketing messages and present ideas clearly to stakeholders
Bachelor’s degree in marketing, Business, or a related field
Preferred
Prior experience in an HR-related industry
Advanced degree or certifications in digital marketing, data analytics, or growth hacking
Benefits
Generous paid parental leave
Flexible time off
Flexible spending accounts
Medical Insurance
Dental insurance
Vision insurance
Sabbatical after 5 years of service
Company
G-P
G-P is your co-pilot for global employment providing HR, legal and compliance support at your fingertips so you can build teams anywhere.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Nicole Sahin
CEO & Founder
Simone Nardi
Chief Financial Officer
Company data provided by crunchbase
