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Company

Vistra · 1 day ago

Senior Researcher and Marketing Specialist (Remote)

Arlington, VA

Full-time

Remote

Senior Level

5+ years exp

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Public Relations

No H1B

U.S. Citizen Only

Hiring Manager

Migdalia Carrero, MBA

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Responsibilities

Collaborate with communication campaign leads to establish, track, and assess appropriate metrics for evaluating Army communication efforts.

Recommend alternative communication strategies to improve message deployment effectiveness across Army-owned platforms and mainstream media.

Advise on and utilize industry best practices in communication metrics, including data from mainstream media, social media, and other digital platforms.

Analyze and monitor content on mainstream media outlets and Army platforms (e.g., Facebook, Twitter, YouTube) to optimize messaging and enhance campaign performance.

Provide expert recommendations to identify key Centers of Influence (COI), relevant media outlets, and social media influencers to support OCPA communication objectives.

Conduct detailed monthly analyses of traditional and social media performance, delivering a comprehensive report including thematic analysis, trends, tone, and engagement metrics.

Utilize business intelligence tools to compile multimodal reports that assess media content and Army messaging effectiveness, ensuring both quantitative and qualitative insights are auditable and replicable.

Oversee monthly, quarterly, and annual communication assessment reports, integrating insights on short- and long-term trends to guide Army’s strategic communication planning.

Design a message map to visually depict the dissemination of Army narratives across social media, tracking demographic and geographic engagement.

Establish and maintain a robust database system for capturing, storing, and accessing communication-related data, ensuring usability for both human and machine analysis.

Archive all collected data to be available for up to three years, and manage efficient database access for other PAOs and divisions.

Collect, evaluate, and maintain a database of public opinion poll data from sources like Gallup and Pew Research, providing analysis and recommendations on relevant findings.

Oversee the use of advanced social listening tools (e.g., Talkwalker, Meltwater, Google Analytics) to monitor and analyze social media trends, engagement metrics, and communication campaign buzz.

Provide periodic reports and in-depth assessments of social media performance, trends, and sentiment analysis to support OCPA’s strategic goals.

Maintain and manage a database of trends across all Department of Defense (DoD) digital platforms, including defense.gov, Facebook, Twitter, Instagram, and LinkedIn.

Collaborate with OCPA’s Strategy and Plans Division, Media Relations Division, Army Outreach Division, and Digital Media Division to ensure alignment on communication efforts and strategy.

Communicate findings and strategic insights to OCPA leadership, advising on adjustments to messaging strategies based on collected data and media analysis.

Produce weekly 'Good News Stories' reports, highlighting positive coverage and stories to enhance internal and external communication.

Maintain awareness of industry best practices, making recommendations for analysis methodologies, presentation formats, and visualization techniques.

Ensure all data, analyses, and reports are compatible with Microsoft Office Suite programs and prepared for streamlined access.

Provide analytical expertise on trends and alerts to OCPA leadership, with timely reports that aid in decision-making and response planning.

Qualification

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Media analysisSocial media metricsData visualizationSocial listening toolsBusiness intelligence softwareData analysisTalkwalkerMeltwaterGoogle AnalyticsSharePointArmy communication policiesDoD communication policiesPublic relations trendsDigital communication trends

Required

Bachelor’s degree in Communications, Public Relations, Data Science, or a related field

5 years demonstrated strategic/tactical/media communication level experience within the last 10 years

Extensive experience in media analysis, social media metrics, and data visualization, with a focus on communication strategy and messaging

Proficiency in using social listening tools and business intelligence software for data analysis and reporting

Technical Proficiency: Experience with tools like Talkwalker, Meltwater, Google Analytics, and SharePoint for social listening and data management

Analytical Skills: Ability to interpret and analyze large datasets, providing strategic insights on media trends and public opinion

Communication: Strong written and verbal skills for presenting data-driven recommendations to senior leadership, with an ability to simplify complex findings

Flexibility to respond to evolving Army mission needs and quick turn-around on reporting deadlines

In-depth knowledge of Army and DoD communication policies, media landscapes, and emerging trends in public relations and digital communication

Ability to work weekends

US Citizenship Required: Due to the requirements of the federal contract that this position supports, U.S. citizenship is required. Citizenship will be confirmed via I-9/E-Verify at the start of employment.