TRULEO · 9 hours ago

Digital Marketing Specialist with Design Expertise

Greenville, SC

Full-time

Remote

Mid, Senior Level

6+ years exp

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Responsibilities

Own the strategy, design, and execution of paid social ad campaigns across platforms (Facebook, LinkedIn, etc.).

Develop KPIs and provide regular performance reports with insights and recommendations. Continuously test and refine campaign elements to improve performance and ROI.

Conduct regular SEO audits to ensure the website ranks well in search engines.

Implement SEO best practices for content, technical SEO, and backlink strategies.

Design engaging visuals and ad creatives aligned with the brand’s messaging.

Create video content and manage editing processes to enhance campaign effectiveness.

Develop high-quality ad copy and revise based on performance feedback.

Conduct keyword research, audience segmentation, and customer journey QA for optimal targeting and funnel analytics.

Utilize tools like Genius Monkey and HubSpot to manage and optimize campaigns effectively.

Collaborate with the Director of Marketing and Communications to build a comprehensive digital marketing strategy.

Align advertising strategies with business objectives and key performance indicators (KPIs).

Work closely with internal teams to align marketing campaigns with broader company initiatives.

Conduct regular check-ins with leadership to adjust strategies based on campaign results.

Qualification

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Digital MarketingSocial Media AdvertisingSEO StrategiesCampaign ReportingGraphic DesignVideo CreationGenius MonkeySemrushHubSpot