Raft · 8 hours ago

Manager, Marketing and Demand Generation

Chicago, IL

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Own the end-to-end demand generation strategy and execution, driving initiatives from awareness to lead generation to revenue impact

Manage budgets and forecasts to deliver measurable results

Design and execute integrated marketing campaigns across channels, focusing on driving high-quality Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs) and Sales Qualified Opportunities (SQOs) to meet revenue goals

Develop and implement multi-channel demand generation strategies, with a strong emphasis on LinkedIn and Integrated Media programs, to drive lead acquisition and nurture existing prospects

Collaborate with cross-functional teams, including product managers, content creators, and event planners, to support and amplify marketing initiatives such as conferences, webinars, and trade shows

Partner with Sales Development Representatives (SDRs) to align on strategy, provide high-quality leads, and enhance collaboration across the funnel

Analyze campaign performance metrics, track funnel progress, and optimize demand generation programs based on ROI, providing actionable insights and recommendations

Manage CRM and marketing automation tools (HubSpot) to ensure accurate data tracking, efficient lead nurturing, and pipeline health

Stay informed on industry trends, tools, and best practices to continuously refine demand generation strategies

Coordinate closely with CMO and content teams to ensure the entire marketing plan is coordinated and optimized to achieve objectives

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B enterprise marketingDemand generationLinkedIn marketing campaignsMarketing automation platformsCRM toolsCampaign measurementROI analysisData-driven decision-makingSales enablement strategiesProject managementPaid media strategiesOwned media strategiesEvent programsWebinarsSocial campaignsLogistics industry experienceGlobal enterprise audienceCollaboration skills

Required

3-6 years of B2B enterprise marketing experience, with demonstrated success in demand generation within hyper-growth SaaS environments

Broad marketing expertise with the ability to support broader marketing initiatives (e.g., conferences, webinars) in alignment with demand generation goals

Mastery in creating, executing, and optimizing LinkedIn marketing campaigns

Strong analytical skills with experience in campaign measurement, ROI analysis, and data-driven decision-making

Hands-on experience with marketing automation platforms and CRM tools such as HubSpot, Salesforce, Google Analytics, ZoomInfo, etc

Proven success collaborating with SDR teams and a deep understanding of sales enablement strategies

Exceptional project management skills, with the ability to manage multiple priorities and maintain attention to detail

Experience developing paid and owned media strategies, event programs, webinars, and social campaigns

Excellent communication and collaboration skills, with the ability to partner effectively across teams