OnePet ยท 9 hours ago
Paid Media Manager
United States
Full-time
Remote
Mid Level
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Responsibilities
Develop and manage a creative testing program, including crafting hooks and angles for creative content produced by veterinarians and other team members.
Analyze and optimize New Customer Acquisition Cost (NCPA) targets, CAC payback periods, and CAC/LTV ratios.
Identify customer motivations and objections to inform testing strategies and ad creative.
Design and implement testing strategies, emphasizing testing velocity and identifying winning creative formats.
Collaborate with cross-functional teams to produce and analyze video and copy content, ensuring it resonates with target audiences and drives clicks and conversions.
Monitor, track, and report on paid acquisition metrics, using PPC and website data insights to iterate and refine campaigns.
Research and identify new funnel opportunities, new channel opportunities, ad marketing angles, and ways to broaden our overall PPC reach while staying within ROAS targets.
Stay updated on industry trends and best practices in digital advertising, creative testing, and user behavior.
Qualification
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Required
Proven experience in paid acquisition, performance marketing, or a related role, preferably in the e-commerce or pet wellness space.
Strong understanding of creative testing processes, including the ability to develop, execute, and analyze testing frameworks.
Familiarity with NCPA targets, CAC/LTV ratios, and CAC payback periods.
Exceptional organizational skills, with the ability to manage multiple campaigns and deadlines.
Experience with ad platforms such as Facebook Ads Manager, Google Ads, or similar tools.
Strong analytical skills, with the ability to interpret data and apply insights to optimize campaigns.
Solid understanding of copywriting and video content production to drive user engagement.
A passion for understanding customer behavior, motivations, and objections.
Experience in managing creative production workflows with teams like veterinarians or content creators.
Knowledge of A/B testing methodologies and tools.
Preferred
Background in e-commerce, especially in pet wellness or consumer health products preferred.
Bonus points for working with subscription focused brands.
Company
OnePet
OnePet connects premium pet brands directly to pet owners via their online services.
Founded in 2015
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Nitin M.
Fractional CFO
Company data provided by crunchbase
