ARB Interactive · 9 hours ago

CRM Manager

NYC Metro Area

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Manage Modo Social Casino’s CRM strategy with a primary focus on driving retention KPIs, reducing player churn, and reactivating lapsed users.

Monitor and analyze CRM performance metrics, providing actionable insights and regular reporting to inform strategic adjustments and improve ROI.

Develop and execute CRM campaigns, including ad hoc, and automated retention campaigns, tailored to enhance player engagement.

Collaborate with marketing, product, and platform teams to create cohesive user journeys, integrating CRM touchpoints seamlessly within the overall customer experience.

Oversee all aspects of promotional setup, including campaign ideation and creation, bonus configurations, creative requests, and performance reporting.

Cultivate deep expertise in Modo’s marketing technology stack, including Back Office systems, Optimove, and Amplitude, to maximize campaign effectiveness and data utilization.

Qualification

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CRM strategyCRM campaignsOptimoveEmail service providersA/B testingSegmentationAutomationProject managementCasino gaming experienceSocial gaming experience