57 applicants

Company

Penn Foster Group · 7 hours ago

Email Marketing Specialist

United States

Full-time

Remote

Mid Level

3+ years exp

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Hiring Manager

Kristen Schenck

Insider Connection @Penn Foster Group

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Responsibilities

Own and execute all phases of email/SMS campaigns including building emails/SMS, creating target segments, A/B testing, and launching emails in Oracle Responsys

Perform pre-launch testing/QA for all campaigns, ensuring email logic, design and copy are correct and render across different clients/devices

Ability to lead and collaborate with cross-functional internal teams, ensuring clear communication and alignment with business goals

Define and implement a robust testing agenda, focusing on segmentation, messaging and personalization

Establish and report on key performance metrics for email and SMS channels

Manage email/SMS campaign calendar and bi-weekly offer periods, to ensure all deadlines are executed in a timely manner

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingSMS MarketingOracle ResponsysHTMLCSSMarketing Automation ToolsProject ManagementSegmentationA/B Testing

Required

Bachelor’s degree in marketing or technology-related field

3+ years of work experience in email marketing

Experienced with enterprise level email service providers (Oracle Responsys, Marketo, Microsoft Dynamics, Salesforce Marketing Cloud, IBM/Sliverpop, Hubspot, Adobe Campaign)

HTML & CSS skills required

Ownership mindset with a results-driven approach

Proven analytical skills with a history of translating insight into actionable plans

Exceptional project management skills, adept at balancing shifting priorities

Strong organizational skills and attention to detail, as QA is critical in this role

Benefits

Medical

Dental

Vision

Flexible spending

Generous paid time off

Company

Penn Foster Group

At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms.

Founded in 1890

Scranton, Pennsylvania, USA

501-1000 employees