Start2 Group · 6 hours ago
Marketing Manager - Lead Generation & Nurturing
Miami, FL
Full-time
Remote
Mid Level
$75K/yr - $80K/yr
3+ years exp
Maximize your interview chancesEducationFinancial Services
No H1B
Hiring Manager
Katrina Marsters
Insider Connection @Start2 Group
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Develop and execute lead generation strategies to identify potential customers, partners, and collaborators
Build and optimize email workflows and sequences to nurture leads through the funnel
Manage campaigns leveraging inbound and outbound marketing tactics
Create compelling landing pages, forms, and CTAs to drive lead conversion
Use tools like HubSpot to track and analyze lead quality, campaign ROI, and overall effectiveness
Produce high-quality, persuasive, and engaging copy for email campaigns, presentations, landing pages, program materials, and marketing assets
Collaborate with the content team to craft social media content, case studies, and other materials to support lead generation, events, and program promotion
Assist in the marketing and communication efforts for specific programs and events ensuring alignment with overall regional goals
Develop pre-event and post-event communication strategies, including email campaigns and social media updates
Oversee the setup and maintenance of automated email workflows, lead-scoring models, and CRM integrations
Monitor and analyze marketing campaign performance using HubSpot tools and dashboards
Troubleshoot technical issues and stay updated on HubSpot best practices
Qualification
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Required
Minimum 3-5 years of experience in marketing, with a strong focus on lead generation and nurturing as well as content creation
Proven track record using HubSpot for CRM, email marketing, and campaign management
Exceptional writing and copyediting skills, with a knack for creating persuasive and clear marketing communications
Strong project management skills and an analytical mindset with the ability to interpret data and make informed decisions
Highly organized, self-motivated, and capable of working independently in a remote setting
Flexibility and a proactive approach to supporting cross-functional projects as needed
Willingness to occasionally travel to our regional hubs for team meetings and events
Passion for startups, innovation, and entrepreneurship
Fluent in English
Must be authorized to work in the United States
Preferred
Familiarity with event management platforms and other marketing tools
Benefits
100% employer-paid healthcare premiums
401k options
Company
Start2 Group
Start2 Group is a global innovation leader taking your startup journey to the next level.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Marc Filerman
Managing Partner
Company data provided by crunchbase
