My Amazon Guy ยท 5 hours ago
Performance Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
Maximize your interview chancesAdvertisingDigital Marketing
Hiring Manager
Stephanie Francis
Insider Connection @My Amazon Guy
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
Manage and mentor a team of media buyers, creative specialists, and CRO experts.
Foster a culture of collaboration, innovation, and performance excellence within the team.
Oversee recruitment, training, and professional development of team members.
Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
Develop and test hypotheses for ongoing CRO improvements.
Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
SOP creation.
Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
Maintain active certifications on Meta and TikTok platforms.
Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.
Qualification
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Required
5+ years of proven social ads management experience with a strong focus on B2C campaigns.
At least 3 years of experience managing campaigns on Meta and TikTok platforms.
Demonstrated expertise in email marketing best practices and multi-channel campaign integration.
Advanced knowledge of social and search ads platforms, campaign analytics, and performance optimization.
Proficiency in CRO techniques, including A/B testing and landing page optimization.
Strong creative and copywriting skills.
Active Meta Certification for advertising professionals.
Active TikTok Certification in advertising.
Proven ability to manage and lead cross-functional teams.
Track record of building efficient workflows and processes for creative production and performance marketing campaigns.
Strong analytical mindset with the ability to derive actionable insights from campaign data.
Excellent communication and presentation skills.
Highly organized and detail-oriented, with a focus on driving measurable results.
Benefits
Unlimited FREE access to MAG School courses and SOP Library!
Opportunities for professional development and career advancement
Company
My Amazon Guy
My Amazon Guy is a marketing agency specializing in PPC, SEO, marketing, merchandising, and brand launch.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Ken Zhou
Chief Operating Officer
Steven Pope
Founder
Recent News
2024-05-06
Company data provided by crunchbase
