PlanITROI · 9 hours ago

Demand Generation Marketing Manager

United States

Full-time

Remote

Entry, Mid Level

1+ years exp

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Information Technology

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Responsibilities

Plan and execute multi-channel marketing campaigns, including email, webinars, events, and digital initiatives to generate leads and build demand.

Develop and implement Account-Based Marketing (ABM) strategies in collaboration with the sales team.

Optimize campaigns based on performance insights to ensure alignment with lead generation and demand targets.

Partner with sales teams to ensure lead quality and timely follow-up, aligning marketing efforts with sales goals.

Provide sales enablement tools and resources, such as presentations, scripts, and competitive analysis, to support the sales process.

Work with an outsourced demand generation team of business development representatives to provide enablement on campaigns and marketing strategies.

Implement and refine lead scoring models to identify high-quality leads for sales follow-up.

Develop and execute lead nurturing programs to move prospects through the sales funnel.

Conduct market research to identify customer needs, market trends, and opportunities for market penetration.

Stay ahead of industry trends by adopting and leveraging AI-enabled tools and technologies to accelerate lead generation, improve campaign targeting, and drive faster client acquisition.

Test and implement innovative strategies and tools to enhance marketing effectiveness and ensure competitive differentiation.

Assist in managing and optimizing CRM and marketing automation tools to support campaign execution and data tracking.

Leverage tools and technologies to support ABM strategies and improve campaign effectiveness.

Coordinate the planning and execution of marketing events, including trade shows, webinars, and sponsored events.

Manage relationships with external agencies to ensure the successful execution of marketing initiatives.

Monitor and analyze campaign performance, providing regular reporting on key metrics and ROI.

Use data-driven insights to optimize marketing efforts and improve lead conversion rates.

Qualification

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Demand GenerationCRM ToolsMarketing AutomationAccount-Based MarketingEvent ManagementMarket ResearchLead ScoringExternal Agency ManagementSalesforcePardotGongCollaboration Skills