Cella · 8 hours ago

MANAGER, INFLUENCER MARKETING

United States

Contract

Remote

Mid Level

$38/hr - $46/hr

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Content MarketingDigital Marketing

Growth Opportunities

Insider Connection @Cella

Discover valuable connections within the company who might provide insights and potential referrals.
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Responsibilities

Build and maintain direct, ongoing relationships with key, emerging, and established talent while creating an expansive roster across specific verticals.

Partner with external stakeholders (influencers, creators, talent) and internal teams (Social, Paid, Brand Marketing, Comms, etc.) to create impactful influencer campaigns that drive social conversation.

Assist in the development of influencer marketing strategy and rollout of processes to support the strategy.

Lead all aspects of influencer sourcing, program development, and execution, bringing ideas to life through effective project management while ensuring on-brand execution.

Serve as the day-to-day lead with influencer tools/agencies, managing budgets, writing briefs, reviewing content, and producing reports.

Partner with tools/agencies to lead influencer outreach, support creator goals, and align talent needs with business plans and objectives.

Act as the key point of contact for influencer marketing measurement, benchmarking, affiliate marketing, and strategic reporting/analysis.

Support logistical needs of influencer programs, including booking rooms, travel, and payment.

Identify and evaluate new social content opportunities with key influencer partners.

Build and maintain a database of influencers and creators across verticals.

Assist with influencer gifting initiatives while ensuring FTC-compliant messaging.

Educate corporate and regional teams on optimizing influencer campaigns via playbooks and toolkits.

Develop a deep understanding of the brand and target audiences to recommend influencers and creators that align with shared values and interests.

Collaborate with regional markets to build global influencer campaigns leveraging relevant social platforms.

Communicate effectively by developing complex strategies and creative presentations for key stakeholders.

Partner with Paid Social teams to whitelist and boost influencer content as needed.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Influencer marketingProject managementTalent managementRelationship managementDigital channelsCollaboration skills