Crossover Health · 14 hours ago

Sr Manager Product Marketing

United States

Full-time

Remote

Senior Level

$136K/yr - $157K/yr

7+ years exp

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Responsibilities

Translate Crossover product/service offerings into compelling and competitive positioning, value propositions, key messaging that resonates across segments, including prospective customers, providers, payers, members.

Create tailored materials and narratives that address specific market needs, challenges, and opportunities. Ensure materials are relevant and actionable.

Equip sales teams with the tools, resources, and training needed to confidently and effectively communicate Crossover’s value proposition.

Inform and support development of sales enablement assets such as FAQs, pitch decks, demo scripts, battle cards; ensure alignment on messaging, targeting, competitive positioning.

Lead go-to-market (GTM) planning and execution for product launches and updates.

Oversee new product/service launch plans, timelines, supporting materials in collaboration with product, sales, marketing teams.

Design measurable tactics with clear hypotheses to evaluate their effectiveness. Monitor, analyze, and report on performance, adoption, and satisfaction.

Implement timely PDCA (Plan-Do-Check-Act) cycles to refine strategies and ensure continuous improvement.

Leverage deep industry knowledge to align product positioning/messaging with market trends, customer needs, and pain points.

Conduct competitive analysis to refine messaging and maintain competitive edge.

Build/nurture relationships with key customers, influencers, and stakeholders.

Gather customer feedback/insights to inform product dev/marketing strategies.

Develop case studies, testimonials, success stories that showcase Crossover’s impact.

Develop high-quality content, including presentations, whitepapers, sales collateral.

Contribute to thought leadership efforts via articles, speaking engagements, events.

Work cross-functionally and serve as a key liaison between marketing and other departments, fostering alignment on product goals and strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketing experienceHealthcare regulations knowledgeSales enablement proficiencyValue proposition developmentGTM strategy executionCompetitive analysis expertiseData-driven approachAdvanced degreeDigital health experiencePatient-centered care modelsHealthcare SaaS experienceSalesforceMarketoExceptional communication skills