Digible, Inc · 8 hours ago
Paid Media Strategist
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Responsibilities
Own, execute, and manage a book of business across all paid media channels averaging 90 accounts per strategist.
Provide strategic recommendations across all paid campaigns to drive best-in-class performance [Cost per acquisition - CPA] for multifamily campaigns.
Contribute to agency testing program by implementing and analyzing scaling briefs across all paid media channels.
Conducts biweekly performance analysis across Search, Display, and Social, that follows through with account optimizations, and provides detailed, clear notes for Account Managers.
Implements large-scale changes to the book of business based on client requests and changing needs. Examples include: scaling briefs, conversion cleanups, and ad hoc data analysis
Completes and diagnoses all key issues that arise.
Actively contribute to department and team meetings by staying attuned to key trends in digital marketing and the multifamily space. The Paid Media strategist will come prepared and engaged with a solutions-oriented mindset to team brainstorms and collaboration sessions.
Stay up-to-date with trends, best practices, and platform algorithm changes across both the multifamily and digital marketing industries.
Work with others in the Paid Media team and other departments to execute on company initiatives and goals.
Qualification
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Required
Bachelor's degree in Business, Marketing, Advertising, or related field
2+ years of experience in digital marketing. Paid search experience is required, paid social experience is preferred.
Expert in paid media platforms such as Google Ads, Meta Ads Manager, Google Tag Manager, and GA4.
Proven track record in operating with a high level of energy, commitment, and enthusiasm to take on a challenging role with cross-functional team commitments
Preferred
Paid social experience
Benefits
4-Day Work Week (32 Hour Work Week)
WFA (Work From Anywhere)
3 weeks of PTO as well as Sick leave, and Bereavement
11 paid holidays
401(k) + Match
75% employer paid health benefits (Medical, Dental, and Vision)
$75/ month reimbursement for Physical Wellness
$75/ month reimbursement for Mental Wellness
$1000/year travel fund for employees who have been with Digible 3+ years
Dog-Friendly Office
Paid Parental Leave
Monthly Social Events
Weekly Lunches and Snacks for in-office employees
Company
Digible, Inc
Digible is a motley crew of energetic industry professionals who all share a passion for a common purpose: to transform the apartment marketing industry.