NP Digital · 8 hours ago
Senior Manager, Paid Search
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $115K/yr
5+ years exp
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Hiring Manager
Ivette Monroy
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Responsibilities
Deliver paid search strategy and tactical recommendations for clients, including performance max campaigns
Evaluate ad platform updates and how to apply them to clients’ campaigns
Project estimated campaign performance results based on client budgets and benchmark costs and rates
Develop & implement paid search campaign structures to manage and optimize against performance goals
Follow department media buying and quality assurance processes to ensure campaigns run accurately
Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing and actualize budgets for client invoicing
Improve campaign performance by making optimization recommendations and using paid search campaign management checklists to identify opportunities
Meet internal and external deadlines for assigned tasks
Develop testing roadmap and implement split testing to continuously improve campaign performance
Create, deliver, and present client reporting on a weekly, monthly, and quarterly basis in a storytelling format with insights and recommended next steps
Collaborate with internal teams and departments to share paid search insights that can be leveraged across SEO, marketplaces (Amazon, Walmart), paid social, and programmatic efforts
Respond to client questions and ad hoc requests in a timely manner
Qualification
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Required
Minimum of 5+ years of paid search experience across both Google and Microsoft Ads
Experienced in managing monthly budgets exceeding $500K
Strong knowledge of Google Ads, Microsoft Ads, and Search Ads 360
Ability to communicate recommendations and analysis of performance to clients and colleagues
Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations
Strong organizational skills with the ability prioritize time and workload efficiently
Team player who is willing to help others whenever needed
Responsive to constructive feedback to foster personal and professional growth
Preferred
Hands-on experience in Search Ads 360 in the past year
Experience discussing and implementing offline conversion tracking with clients’ CRM metrics
Certifications from Google Ads, Google Marketing Platform, and Microsoft Ads
Additional professional certifications, such as Google Analytics
Experience in Apple Search Ads and Google App Campaign management
Benefits
National Anthem Blue Cross medical plans; EPO, PPO and HDHC options available
Flexible paid time off; 16 weeks Maternity and 6 weeks Paternity leave
Health Savings with employer contribution, Flexible Spending Accounts, Dependent FSA
Vision and Dental coverage
Employer paid short term disability, life and AD&D insurance, as well as Rocket Lawyer
Voluntary pet insurance for your furry family members
Voluntary hospital indemnity, critical illness, and supplemental life insurance
New hire technology stipend to set up home office
Employer-Sponsored 401(k) and roth retirement
Company
NP Digital
NP Digital is a digital marketing agency specializing in SEO, content, social media, and paid media.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Pradeep Kumaar
CEO
Paul Darling
Global CFO
Recent News
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