DOE Media · 2 days ago
Digital Account Manager
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AdvertisingEmail Marketing
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Responsibilities
Develop and implement comprehensive paid strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook and Instagram campaigns
Work with 20-40+ brands with bi-weekly meetings reviewing results and continuous testing of marketing strategies
Dive deep into client brands to best understand needs, value proposition, products, and aesthetic
Work without internal Digital Media Buying team to grow clients via Facebook, Google, TikTok, Email or SEO
Have a deep understand of all digital platforms such as Facebook Ads Manager, Google Analytics, Google Ads Manager to develop insights and action items intended to increase client revenue MoM
Monitor purchased media to ensure advertisements appear as planned across Facebook, Google, TikTok and any other paid media channels
Compile regular reports and dashboards to quantify results and communicate insights to the client
Prepare advertising timelines for client onboarding, launch, and ongoing account maintenance
Keep up-to-date with the media team, targeting audience preferences to proactively suggest new campaigns
Conduct thorough competitive research of products, markets, services, and current competitor strategies with media buying team
Surface new digital technologies developments, trends, techniques, and tools to leadership
Communicate updates, progress, and challenges with clients and internal stakeholders
Qualification
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Required
3-4+ years’ experience with Facebook or Google advertising platforms
3-4+ years’ experience working directly with clients
2-3+ Years' agency or relevant experience working with business owners
Ability to interpret data to proactively identify and solve problems
Easily come up with marketing strategies and tactics for clients
Identify areas of opportunity with clients marketing materials, website, and overall business
Expertise in Google Analytics
Communication skills - the kind where your message gets through to any audience. You will be the communication point between clients and internal media teams
Creative problem-solving capabilities: think outside the box, inside the box, and all around the box
Ability to prioritize the priorities at the moment; know what you need to do and when you need to do it
Collaborate effectively in a team environment
Integrity, optimism, and respect regardless of the situation - non-negotiable
Facebook Advertising: 2 years (Required)
Google Advertising: 2 years (Required)
Client communication: 2 years (Required)
Benefits
Dental care
Paid time off
Vision care
Flexible schedule
Dental insurance
Vision insurance