Superfly · 7 hours ago

Social + Content Manager [Contract]

New York, NY

Contract

Remote

Mid Level

$1,300/wk - $1,450/wk

3+ years exp

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Responsibilities

Create and implement a comprehensive social media strategy to increase brand visibility, engagement, and growth on platforms like Instagram, Twitter, Facebook, LinkedIn, TikTok, and others

Ensure all social media content aligns with the festival’s voice, mission, and overall marketing strategy, maintaining a cohesive brand presence across all channels

Develop and curate original content ideas (text, images, videos) that resonate with the target audience, ensuring high-quality and timely delivery

Work closely with the Creative Director on social asset development, providing direction and feedback as necessary

Create compelling and engaging content on site during Outside Lands weekend leveraging talent, influencers, photography and video

Oversee sourcing and hiring of House photography and video team, sorting their credentials, logistics and agreements and dictating shot list and content capture direction

Be the main point of contact for the House content team during the festival weekend

Manage deliverables for House content team, including receiving and reviewing photos, videos and sizzle reels

Support and assist the influencer relations team by reviewing proposed influencers, providing feedback and direction on the influencer brief, making influencer recommendations and reviewing influencer content before it goes live

Monitor and respond to audience comments, messages, and inquiries in a timely and professional manner. Build relationships with followers and influencers, fostering a positive community atmosphere

Plan and execute social media campaigns, including paid advertisements, contests, and promotions, while tracking performance and ROI

Manage and maintain ongoing an editorial calendar that is shared with the marketing team

Work closely with and manage the Tradable Bits relationship

Analyze social media metrics and KPIs to assess the effectiveness of strategies and campaigns. Prepare tentpole campaign reports with insights and recommendations

Provide comprehensive EOY recap outlining what performed well, what didn’t and recommendations for improving and increasing engagement

Stay up to date with social media trends, tools, and technologies, adjusting strategies as needed to keep content fresh and relevant

Work closely with the content, creative, and product teams to develop compelling campaigns and initiatives that support broader marketing and business objectives

Qualification

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Social Media ManagementTikTok Growth StrategiesContent CreationSocial Media ToolsPaid Social Media AdvertisingVideo ProductionGraphic DesignSEO KnowledgeInfluencer Marketing