Sirva · 15 hours ago

Digital Paid Media Manager

United States

Full-time

Remote

Mid Level

4+ years exp

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Responsibilities

Lead the overall paid media strategy and drive customer traffic, conversion and ROI for all paid digital marketing channels, including Paid Search, Paid Social, and Display (including video) to drive online and offline traffic, conversion and sale.

Lead paid social, programmatic display, and other CPC initiatives including budgeting, forecasting, testing, and measurement plans.

Develop & lead strategies and account management for pay per click (PPC) search campaigns (Google / Bing) including the planning, implementation, budget management, performance review, and optimization of these campaigns.

Manage multiple external Agency relationships for digital channels; build partnerships, monitor performance, and seek improvement opportunities.

Manage paid media budgeting, and forecasting process, as well as quarterly/monthly/weekly forecasting and reporting for traffic, revenue, spend, ROI and other performance KPIs.

Manage creative assets for paid media channels, including advising on best media practices.

Perform landing page testing, split testing, and optimization to deliver best possible click through rates and conversion rates

Work and maintain sold relationships with key partners such as Google, Microsoft and other platforms.

Stays abreast with industry news, platform updates, product enhancements & innovations

Drive lead volume for multiple brands; ability to track and drive ROI at a market/region level

Ability to track keyword/campaign data throughout the customer acquisition funnel (keyword to sale). Utilize data to improve customer experience and increase ROI.

Work with our 500+ agent locations to set monthly caps, review performance, and provide expert insight on digital strategies

Integrate call center and sales metrics to provide a customer view for each paid media channel.

Works closely with partners and internal IT to execute the correct communication strategy for each paid media channel.

Owns the multi-communication customer strategy, utilizing Email and SMS frequency, content, and call-to-action.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid Media StrategyPaid SearchPaid SocialDisplay AdvertisingPPC Campaign ManagementAnalytics KnowledgeWeb AnalyticsData AnalyticsA/B TestingExcel ProficiencyGoal Oriented