180 applicants

Company

Avantor · 6 hours ago

Global Marketing Manager

Illinois, United States

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Collaborating with Product Managers and Strategic Marketing to align on a go to market strategy that supports the market verticals and addresses customer’s needs and challenges in those markets supported by defining a brand value proposition, engaging messaging for each market, defining target personas, product positioning, 360 communications plan that includes internal communications, sales training and enablement tools, and external promotional marketing campaigns with product roadmaps, and promotional needs, including New Product Introduction (NPI) launches.

Developing and implementing marketing activities across multiple verticals and end-user segments (including CES and OEM) to enhance revenue growth through targeted campaigns and bundled solutions.

Initiating and managing marketing projects from kickoff to completion, ensuring clear timelines and dependencies are established.

Leading the creation and execution of marketing activities and content materials for multiple channels, including digital, industry trade shows, sales and channel partners.

Coordinating with cross functional teams to develop training content for customer-facing teams and strategic channel partners.

Defining and managing external promotional media plans and budget, including industry tradeshows and conferences.

Acting as a liaison between Product Management, Global Comms & Brand, external marketing agencies and Commercial to maintain continuity between teams and align on strategy and marketing campaigns.

Marketing planning, development and execution fundamentals of project planning, project documentation, and project execution.

SME level organizational, planning, and prioritization skills.

Experience in project management for marketing programs.

Managing, upload and maintenance of marketing materials on internal and dealer portals.

Supporting sales enablement by optimizing content globally and the structure of sales team portals and ensuring they are updated with the latest materials.

Marketing management experience in the life sciences, biotechnology, pharmaceutical, or related scientific or industry field – either in a corporate or agency environment.

Fundamentals: positioning, messaging, customer segmentation, content development & deployment, campaign measurement.

Communicating proactively and clearly.

Collaborating with co-workers at various levels of an organization, from different teams and regions to inform, update and work collaboratively to complete projects.

Translating learnings from projects into best practice project processes.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing ExperienceMarketing Strategy DevelopmentProject ManagementDigital MarketingSales TrainingContent DevelopmentCustomer SegmentationCampaign MeasurementLife Sciences MarketingCollaboration Skills

Required

Bachelor’s Degree, Marketing, Business, Science, or related field.

3+ years of experience collaborating with Product Managers and Strategic Marketing to align on a go to market strategy that supports the market verticals and addresses customer’s needs and challenges in those markets supported by defining a brand value proposition, engaging messaging for each market, defining target personas, product positioning, 360 communications plan that includes internal communications, sales training and enablement tools, and external promotional marketing campaigns with product roadmaps, and promotional needs, including New Product Introduction (NPI) launches.

3+ years of experience developing and implementing marketing activities across multiple verticals and end-user segments (including CES and OEM) to enhance revenue growth through targeted campaigns and bundled solutions.

3+ years of experience initiating and managing marketing projects from kickoff to completion, ensuring clear timelines and dependencies are established.

3+ years of experience leading the creation and execution of marketing activities and content materials for multiple channels, including digital, industry trade shows, sales and channel partners.

3+ years of experience coordinating with cross functional teams to develop training content for customer-facing teams and strategic channel partners.

3+ years of experience defining and managing external promotional media plans and budget, including industry tradeshows and conferences.

3+ years of experience acting as a liaison between Product Management, Global Comms & Brand, external marketing agencies and Commercial to maintain continuity between teams and align on strategy and marketing campaigns.

3+ years of experience in marketing planning, development and execution fundamentals of project planning, project documentation, and project execution.

3+ years of experience in SME level organizational, planning, and prioritization skills.

3+ years of experience in project management for marketing programs.