85 applicants

Company

Impact XM · 1 day ago

Director, Communication & Brand

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

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Responsibilities

Responsible for creating and overseeing the content strategy and production while maintaining brand consistency across channels – internal/external comms, email, events, social media, web, press, etc.

Coordinate with and oversee, outside talent, partners, and freelancers by setting and achieving milestones across design, photo capture, content creation, public relations, social media, and awards.

Develop and execute corporate communication strategies, ensuring clear and consistent messaging while maintaining the utmost discretion and privacy regarding sensitive information.

Oversee the content library, ensuring that all materials, including RFP responses, are up to date, organized, and aligned with brand messaging to support effective communication and proposal efforts.

Serve as the primary liaison between the creative department and the marketing team, coordinating projects from concept to execution to ensure brand consistency and alignment with strategy for timely delivery.

Conducts market research, follow trends, and report on findings to increase brand awareness and lead generation for new business development.

Develop search engine marketing strategies with the Marketing Manager to engage target audiences and improve organic search rankings.

Consult on advertising/brand campaigns, including planning, budget, timelines, production, and execution.

Proactively identifying ways to improve customer journeys, through content, across various marketing channels.

Track and analyze content performance metrics to optimize approach.

Oversee and enhance external branding initiatives, ensuring cohesive visual presentation across office spaces, staff, and client interactions to strengthen brand identity.

Monitor brand perception and client satisfaction metrics (NPS) to identify areas for improvement and suggest strategies for enhancement.

Implement proactive measures to manage brand reputation and address potential crises effectively.

Maintain and enforce brand guidelines to ensure visual and messaging consistency across all marketing materials.

Track and analyze brand performance metrics, such as brand awareness, engagement, and loyalty, and adjust strategies accordingly.

Track team’s performance against KPIs to identify opportunities to improve department performance, increase brand scale, and enhance efficiency of marketing spend.

Work collaboratively across the organization to make sure that development, client, and new business marketing needs are realized.

Act as a role model in growth and leadership behaviors.

Develop, manage, and adhere to budgets.

Take initiative and maintain focus.

Manages 1 - 4 employees in the Marketing Department. Is responsible for the overall direction, coordination, and evaluation of this unit. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content strategyBrand consistencyCorporate communicationSEOGoogle AnalyticsMarket researchAdobe AcrobatMicrosoft OfficePerformance metricsTeam management

Required

College degree or university program certificate; and 5 or more years related experience and/or training; or equivalent combination of education and experience.

Superior organization skills, precise and meticulous/high attention to detail; excellent follow-up skills are required.

Excellent communication skills, both written and verbal; the ability to effectively collaborate with individuals internally and externally.

Proactive and self-motivated; taking ownership of meeting and striving to exceed his/her commitments.

Exhibits the ability to multi-task, must be versatile and thrive under severe time constraints and immovable deadlines; works well under pressure.

A team player with a great sense of humor and positive attitude; thoughtful and conscientious. Embodies flexibility, open-mindedness, and receptivity; forward thinking with the desire to learn and grow.

Proficient using Microsoft office programs.