Smalls · 6 hours ago

Director of Growth Marketing

United States

Full-time

Remote

Director/Executive

6+ years exp

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Responsibilities

Design and execute the growth strategy and roadmap to scale Smalls’ acquisition efforts across marketing channels

Evaluate opportunities to improve efforts across marketing and digital product to deliver trial goals to our subscription business while optimizing CPA and ROI

Develop testing roadmaps at the channel level to ensure we’re taking big swings to drive growth, beyond optimizations

Drive conversion rate optimization roadmap and lead work streams across marketing and product to improve this metric

Oversee a multi-million dollar annual budget and drive the forecasting & planning for investment

Partner with product, retention, and analytics to implement tests to improve the overall DTC experience from ad engagement, to trial, through retention to increase the overall ROI

Bring your expertise in tactical channel management to develop a high-performing growth environment within the team

Manage external agencies and partners to deliver goals in certain performance channels (ex. Affiliates, Podcasts, TV)

Qualification

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Growth Marketing StrategyDigital Marketing ChannelsConversion Rate OptimizationBudget ManagementDTC ExperienceLookerHeapDigital Ad PlatformsTesting MindsetPerformance MarketingAffiliate MarketingSEOPaid SocialGoogle PlatformsTelevision AdvertisingAudio AdvertisingCross-Functional Collaboration

Required

6+ years of experience or equivalent in a Growth role, with proven results growing a DTC business

Experience driving results across the marketing funnel, with hands-on experience in at least two of the following: paid social, Google platforms (Search, Shopping, YouTube), television (linear, streaming), audio (radio, podcasts, Spotify), direct mail, affiliate marketing, and SEO

Highly analytical thinker, with a test-and-learn mindset

Ability to effectively lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward

Comfortable with growth tools, like GA4, Looker, Heap, and digital ad platforms