CookUnity · 8 hours ago
Product Marketing Director
United States
Full-time
Remote
Director/Executive
$170K/yr - $180K/yr
7+ years exp
Maximize your interview chancesConsumer ApplicationsFood and Beverage
Insider Connection @CookUnity
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Leader of the “Brand Experience Squad” with ownership for product marketing and all strategies/initiatives related to increasing product comprehension, differentiation, product/feature adoption, retention, and customer LTV.
Work to deeply understand our customers and their needs, utilizing these insights to inspire/drive future product roadmaps in support of exceeding customer expectations, supporting company positioning, and achieving best in class product benchmarks.
Partner with product, portfolio, and chef success to position current and future offerings to reinforce CookUnity’s marketplace ambitions and maximize audience resonance.
Lead the development of a clear, compelling narrative framework, defining the role of our digital product, features, meals, and chefs in aligning/reinforcing CU overall positioning
Lead (and refine) our launch process (intake, prioritization, calendar, seasonal releases, etc) to drive more efficient & impactful product marketing GTM (awareness, understanding, adoption, engagement)
Monitor and report on key metric performance, including but not limited to product launch performance (conversion rate, first-month sales, repeat purchase rate), customer retention rates, and customer satisfaction (ratings & reviews, NPS, satisfaction surveys).
Lead an emerging creator LTO strategy partnering with top talent profiles to extend our reach and relevance among high value audiences
Ensure priority products and their distinct value to customers are present and highlighted in all marketing across Growth and Brand activations
Own the continued development, refinement, and activation of a comprehensive user journey, considering all possible touch points for engagement and merchandising
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
7+ years of product marketing experience with proven ability to develop effective and impactful strategies that fuel business growth and brand affinity.
Experience at premium consumer and/or technology brands with a track record of launching captivating product marketing work.
Growth mindset and entrepreneurial spirit, operating with a bias for action and will to figure things out with minimal oversight.
A skillful communicator and analytical thinker who can turn insights and strategy into inspiring storytelling and customer value.
Highly collaborative and comfortable partnering, influencing, and aligning with cross-functional partners including those in technical roles.
Experience and high degree of comfort executing and thriving in a fast-paced environment.
BA/BS Degree
Preferred
3+ years people management experience
MS/MBA Degree
Experience with marketplace brands or working across consumer and creator audiences is a plus
Benefits
Health Insurance coverage
401k Plan
5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Family leave: ••••12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Company
CookUnity
CookUnity is a meal subscription and delivery platform that connects private chefs with consumers.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$121.95MKey Investors
Insight PartnersFuel Venture CapitalMatias de Tezanos
2023-04-27Series Unknown· $47M
2022-12-08Series Unknown· $4.54M
2021-09-09Series B· $47M
Leadership Team
Mateo Marietti
CEO & Co-founder
Lucia Cisilotto
Co-founder
Recent News
Company data provided by crunchbase
