GoFasti ยท 1 day ago
677 - Digital Marketing Engineer
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Responsibilities
Collaborate with product development teams to understand technical specifications and unique selling points of products.
Develop marketing materials that accurately convey technical aspects of products to a target audience.
Work with the marketing team to create campaigns that effectively reach and engage technical customers.
Analyze market trends and customer feedback to recommend adjustments in marketing strategies.
Conduct competitor analysis to identify gaps and opportunities in the market.
Train and support sales and marketing teams on technical aspects of the products.
Participate in product launches and promotional events, providing technical insights where necessary.
Qualification
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Required
Bachelor's degree in marketing, advertising, or a related field.
3+ years of experience in digital advertising.
Strong understanding of audience targeting and segmentation.
Experience with Google Ads, Facebook Ads, and other advertising platforms.
Excellent analytical and problem-solving skills.
Ability to work independently and as part of a team.
Strong communication and presentation skills.
Preferred
Experience with programming languages such as Go, Ruby, Java, Python, or C# is a plus.