Pulley · 8 hours ago
Lead Product Marketing Manager, Crypto
United States
Full-time
Remote
Mid, Senior Level
$150K/yr - $200K/yr
3+ years exp
Maximize your interview chancesFinancial ServicesFinTech
Insider Connection @Pulley
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Gain a deep understanding of our crypto customers and product offerings, develop our positioning and messaging, and communicate about the product and its benefits to our audience.
Create compelling messaging and content tailored to crypto audiences. Develop deep understanding of crypto market trends, customer needs, and competitor landscape
Collaborate with product teams to inform the roadmap based on Crypto market and customer insights. Develop, lead, and execute on successful product launches and ongoing marketing campaigns. Develop assets to support the GTM teams including sales enablement materials such as decks, one-pagers, case studies, solution briefs, and new product newsletters, etc.
Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral.
Work cross-functionally with product, sales, design, communications, support, etc.
Build relationships with key crypto influencers and media outlets
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
3-5 years of experience in product marketing experience, with 2+ years of experience in the Crypto space
Experience setting marketing strategy AND executing: You’re able to balance strategic vision and operational excellence, from setting high-level team strategy to getting in the weeds planning launches and doing competitive research.
Product marketing depth: With core competencies in positioning, messaging, launch management, and partner marketing.
Marketing breadth: You understand channel, content, and comms strategy in addition to product marketing strategy.
Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing.
High-quality bar: You've developed marketing strategies and tactics that put the customer first, while hitting growth goals at the same time.
Goal setting & prioritization: You know how to set both short-term goals and long-term goals that are used for prioritization and focused on impact.
Benefits
Health insurance
Unlimited PTO
401(k) Match
Company
Pulley
Pulley is a developer of cap table management, communications hub, and fundraising modeling platforms to manage equity for startups.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$50.15MKey Investors
Founders FundStripe
2022-07-13Series B· $40M
2020-10-21Series A· $10M
2020-03-17Seed· $0.15M
Company data provided by crunchbase
