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Company

ConvertKit [archive] · 1 day ago

Senior Director of Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$260K/yr - $260K/yr

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AdvertisingEmail Marketing

Growth Opportunities

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Responsibilities

Build a cohesive strategy and lead proactively with clear communication: Build and execute upon a marketing strategy focused on reaching a professional creator target audience, that helps us successfully achieve our top-line strategy goals. Engage with the broader team and stakeholders to share insights, updates, and strategic decisions.

Market and trend analysis: Pay close attention to competitor and industry marketing and positioning and stay ahead of industry trends and market shifts. Incorporate new learnings and best practices into our marketing strategy, ensuring the company remains agile and competitive. Lead with a start-up mentality to keep the marketing team nimble and innovative.

Data-driven decision making and iteration: Define, track, and report on top of funnel metrics. Build hypotheses, test them regularly, and then build conviction and scale your efforts or change course. Model a mindset of experimentation and adaptation.

Team management: Set a clear and focused strategy for your team, continually reassess your team’s performance, structure and priorities, and make tradeoffs to protect your team’s bandwidth. Build a team and systems marked by momentum in learning, iteration and results and grow your team’s ability to operate dynamically in an ever-changing environment.

Cross-functional collaboration: work closely with Sales, Brand, Customer Growth, and Customer Experience to lead go-to-market planning and execution.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingMarketing MetricsGo-to-market StrategyTeam ManagementSaaS ExperienceCustomer InsightData AnalysisContinuous ImprovementWord-of-Mouth CampaignsRadical CandorCross-functional Collaboration

Required

Apply your broad marketing knowledge and experience, particularly product marketing, to formulate a cohesive marketing strategy.

Demonstrate fluency in marketing metrics and gathering and analyzing data.

Build a deep knowledge of our personas, value propositions, objections, and customer purchase behavior.

Regularly monitor the industry trends and the competitive landscape with a critical lens for your team’s improvement and leverage those insights.

Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into product roadmaps and actionable, cross-functional go-to-market plans.

Build and work within nimble systems that find a balance that promotes thoughtfulness and speed.

Apply your experience driving word-of-mouth campaigns that consistently uncover amazing opportunities.

Make difficult tradeoffs to make sure your team and resources are being leveraged as much as possible to reach our goals.

Hold yourself to extreme accountability of your and your team’s results.

Demonstrate a growth mindset and critically assess your approach and your team to identify opportunities for improvement.

Experience managing a team of 8+ in a SaaS environment.

Benefits

Profit Sharing

Kit equity

401k with a 5% match

Monthly medical benefits up to $1,950 a month toward premiums. Dental and vision premiums covered 100%

$4,000 equipment allowance for your first two years, $3,000 budget every following two years

Individual learning + development budget ($3,500/year)

Gender affirming benefits

Childcare benefit up to $3,000 annually

Twenty (20) days of paid time off during each year of employment

Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work

Ten (10) paid holidays a year

Two weeks of paid sick time each year, including mental health + well being days

Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year

Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months

Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season.

Four-week, paid sabbatical after five years with the team

Fantastic in-person or virtual retreats with the team twice a year

Company

ConvertKit [archive]

Kit (formerly ConvertKit) helps serious creators like yourself craft epic emails, create powerful automations, and manage their audience all in a simple, intuitive platform.

Founded in 2013