Pilot.com · 1 day ago

Sr. Marketing Manager, Paid Advertising

United States

Full-time

Remote

Senior Level, Lead/Staff

$127K/yr - $215K/yr

8+ years exp

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Responsibilities

Own Paid Media Strategy: Develop and execute a comprehensive paid advertising strategy across platforms like Google and Bing Ads, LinkedIn, Meta and Reddit to drive leads and revenue.

Campaign Management & Optimization: Launch, monitor, and optimize campaigns to hit performance goals, staying within budget and maximizing ROI.

Audience Segmentation: Leverage data to build precise audience targeting strategies, including segmentation and retargeting.

Collaboration: Work cross-functionally to build and iterate on campaigns and enable teams within Marketing to leverage your channels to meet segment specific goals.

Experimentation: Test new channels, ad formats, and approaches to stay ahead of trends and uncover opportunities for growth.

Budget Management: Manage a 7-figure annual budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations.

Performance Analysis: Track, analyze, and report on campaign performance, using insights to refine strategies and share results with key stakeholders.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingGoogle AdsMeta Ads ManagerLinkedIn AdsBudget ManagementData AnalysisSQLExcelCampaign OptimizationGoogle Tag ManagerLookerMarketoGoogle Analytics (GA4)Bid Management ToolsCampaign Automation ToolsZapierAd CopywritingCross-functional CollaborationOwnership Mindset

Required

8+ years of hands-on experience in performance marketing (experience with SMBs, services or SaaS is preferred). Agency experience is welcome but you need to have in-house experience too.

Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges.

Extensive hands-on experience with platforms such as Google Ads (including Search, Display, YouTube, PMax), Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, Microsoft Advertising (Bing Ads). Familiarity with tools like Google Tag Manager, Looker, Marketo, and Google Analytics (GA4).

Ability to analyze data to uncover insights, in SQL or Excel, in order to optimize performance towards your goals.

Experience using bid management and campaign automation tools. Familiarity with scripts to automate common tasks in Google Ads or using tools like Zapier for workflow automation.

Comfortable setting high-level strategy as well as discovering keywords and writing ad copy.

A team player who knows how to align cross-functional efforts and communicate effectively.

Bias to action, trying new things and will do whatever it takes to get your projects over the finish line.