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Crossing Minds · 1 year ago

Head of Marketing

United States

Full-time

Remote

Director/Executive

5+ years exp

Crossing Minds is the smartest recommendation platform for your business, and they are seeking a data-driven marketing leader to own the marketing and demand-gen funnel. The role involves defining and executing the entire marketing strategy to drive awareness and high-quality leads for the sales team.

Artificial Intelligence (AI)Information TechnologyMachine LearningSoftware

Responsibilities

Handle Crossing Minds’ marketing vision and roadmap

Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)

Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team

Launch an analyst program to expand exposure to Gartner and Forrester and 'get on the map' for solutions in our field

Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively

Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds

Create a repeatable and scalable process to feed the sales funnel, including measuring and tracking quality leads through relevant CTAs, web and social content, and sales promotions

Together with the product team, amplify awareness and education campaigns to turn them into impactful sales and lead-gen programs

Optimize our marketing automation and lead nurturing processes through email, content, and social channels

Create shareable content appropriate for specific networks to spread both our brand and our content

Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand-new audiences

Qualification

B2B MarketingMarketing AutomationContent CreationSales Funnel StrategyAgile MarketingSocial Media ManagementEmail MarketingWebflowFigma

Required

5+ years of hands-on marketing experience in a B2B role

A scrappy can-do attitude to change online e-commerce experiences across the planet

Understanding of how to build and scale a B2B sales funnel

Excellent communicator and creative thinker, with an ability to use data to inform all decisions

Ability to create sales campaigns that communicate clearly to targeted audiences and while supporting our brand values and mission

An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time

Great analytic skills and thinking to maximize all outbound campaigns and budgets

Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers