Omnidian · 19 hours ago
Marketing Operations Manager
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $150K/yr
5+ years exp
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Responsibilities
Develop and manage an overall marketing operations strategy and the processes to support the marketing and GTM goals of the organization.
Oversee the marketing technology stack, ensuring seamless integration of tools such as CRM, marketing automation, and analytics platforms.
Manage our website and use WordPress and SEO expertise to ensure a high-performing site with an exceptional UX/UI.
Implement and maintain systems to optimize lead scoring, nurturing, and data management.
Partner with IT and third-party vendors to ensure data security and compliance with privacy regulations (e.g., GDPR, CCPA).
Develop and refine marketing workflows that enhance efficiency, scalability, and team alignment.
Establish clear documentation and training programs to ensure team members can effectively use marketing tools.
Act as the bridge between Sales and Marketing to optimize lead handoff and pipeline management.
Develop robust dashboards and reports to track KPIs such as lead quality, conversion rates, CAC, LTV, and campaign performance.
Conduct data analysis to identify trends, patterns, and opportunities for optimization and improvement within marketing campaigns and strategies.
Provide actionable insights that inform strategic decisions and improve marketing ROI.
Regularly audit and clean marketing and lead data to ensure accuracy and consistency.
Collaborate with cross-functional teams, including sales, client success, and BI, to ensure alignment of marketing operations initiatives with business objectives.
Lead event marketing planning, budgeting, logistics, and execution; and report on success metrics that inform future event support.
Partner with the broader marketing and data teams to support the execution of data-driven campaigns, including case studies, webinars, etc.
Analyze campaign performance and provide recommendations for optimization.
Introduce innovative strategies to improve audience engagement and pipeline growth.
Strengthen and improve the effectiveness of the overall lead flow process to eliminate waste/leakage, accelerate accuracy and speed to assessment.
Closely manage the marketing operations budget, ensuring resources are allocated effectively across tools and initiatives, and always to budget.
Define and monitor metrics for success, building detailed performance reports to inform leadership.
Work cross-functionally to align marketing processes with broader business goals.
Qualification
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Required
5-8 years of experience in marketing operations in a B2B environment.
Proven expertise with CRM systems (Salesforce required).
Experience with marketing automation platforms (e.g., HubSpot, Marketo).
Experience with data analytics tools (e.g., Tableau, Power BI).
Strong ability to turn data into actionable insights.
Excellent communication skills, with the ability to work effectively across departments and influence stakeholders.
Experience in developing and managing marketing operations strategy.
Experience in overseeing marketing technology stack and ensuring seamless integration of tools.
Experience in managing website performance and using WordPress and SEO expertise.
Experience in implementing and maintaining systems for lead scoring, nurturing, and data management.
Experience in developing robust dashboards and reports to track KPIs.
Experience in conducting data analysis to identify trends and opportunities for optimization.
Experience in collaborating with cross-functional teams to ensure alignment of marketing operations initiatives with business objectives.
Experience in managing marketing operations budget and resources effectively.
Preferred
Expertise in management of data and warehousing / organizing for efficiency (in Google Drive or similar).
Familiarity with Account-Based Marketing (ABM) tools and omnichannel strategies.
Knowledge of data privacy regulations and compliance best practices.
Past experience with event sponsorships, contracting, and activations.
Design acumen (Adobe) is a bonus.
Benefits
100% of health insurance monthly premiums for employees, and 50% for dependents
Performance Bonus: Up to 15%
Equity Stake: Join us in shaping the future and be rewarded for your dedication with stock options
Up to $500 annual learning reimbursement
Company
Omnidian
Omnidian is a provider of comprehensive protection plans for investments in residential and commercial solar energy systems.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$82.2MKey Investors
Activate Capital PartnersIA Capital GroupNational Grid Partners (NGP)
2023-10-26Series Unknown· $25M
2021-09-21Series B· $33M
2019-06-25Series A· $15M
Leadership Team
Mark Liffmann
Chief Executive Officer and Founder
Brad Davis
Co-Founder | Chief Marketing Officer
Recent News
Morningstar
2024-04-02
Business Wire
2024-02-11
Company data provided by crunchbase
