Wolters Kluwer · 1 day ago

Manager, Digital Marketing

USA - Glen Allen, VA

Full-time

Remote

Senior Level

7+ years exp

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Responsibilities

Oversee the marketing automation processes, lead management, scoring, segmentation, nurture strategy & build.

Lead the account-based revenue/marketing strategy and technology

Strategize and implement global change management plans to ensure the successful rollout of new products or operational processes

Partner with key stakeholders to drive change management with minimal operational friction and ensure cross-functional cohesiveness

Contribute to the creation of guidance and best practices documentation

Establish a Community of Practice for Marketing operations and technology used for execution to ensure that Marketing campaigns and initiatives are feeding accurate data into our lead management and reporting frameworks

Establish a Community of Practice for the use of intent data to support pipeline development, own multiple sources of intent technology, and increase adoption of intent tools by sales and marketing by delivering enablement

Create and implement integrated strategies aligning sales and marketing activities aimed at improving the breadth, flow, conversion effectiveness, and velocity of leads in the revenue funnel

Manage sales & marketing technology platforms (e.g., SFDC, Demandbase, ZoomInfo, LeanData, LinkedIn Sales Navigator, Marketo, Asana) and identify new technologies to scale sales productivity and marketing effectiveness

Activate and lead change across complex and matrixed organizations

Act as subject matter expert (SME) to train marketing teams on tools & processes

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing AutomationMarketoSalesforceB2B SaaS ExperienceChange ManagementData-Driven Decision MakingIntent Data UsageSales & Marketing TechnologyProcess ImprovementCross-Functional CollaborationProject Management