Pulley · 1 day ago

Marketing Manager, Crypto

United States

Full-time

Remote

Mid, Senior Level

$150K/yr - $200K/yr

5+ years exp

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Responsibilities

Gain a deep understanding of our crypto customers and product offerings, develop our positioning and messaging, and communicate about the product and its benefits to our audience.

Create compelling messaging and content tailored to crypto audiences. Develop deep understanding of crypto market trends, customer needs, and competitor landscape

Collaborate with product teams to inform the roadmap based on Crypto market and customer insights. Develop, lead, and execute on successful product launches and ongoing marketing campaigns. Develop assets to support the GTM teams including sales enablement materials such as decks, one-pagers, case studies, solution briefs, and new product newsletters, etc.

Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral.

Work cross-functionally with product, sales, design, communications, support, etc.

Build relationships with key crypto influencers and media outlets. Lead crypto audience engagement across social media channels.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Crypto marketing experienceMarketing strategy developmentProduct launch managementContent strategyMulti-channel marketingSocial media strategyCommunity strategy

Required

5+ years of marketing experience, with 2+ years of experience in the Crypto space

Experience setting marketing strategy AND executing: You’re able to balance strategic vision and operational excellence, from setting high-level team strategy to getting in the weeds planning launches and doing competitive research.

General marketing depth: With core competencies in positioning, messaging, launch management, and partner marketing.

Marketing breadth: You understand channel, content, and comms strategy. You may also know how to develop a social media or community strategy.

Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing. You’re comfortable using AI to get something started and move quickly.

High-quality bar: You've developed marketing strategies and tactics that put the customer first, while hitting growth goals at the same time.

Goal setting & prioritization: You know how to set both short-term goals and long-term goals that are used for prioritization and focused on impact.