WEX · 1 day ago
Vice President of Product Marketing
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Financial ServicesFinTech
H1B Sponsor Likely
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Responsibilities
Champion a product-led growth approach to product marketing, ensuring alignment with the principles of customer centricity, continuous innovation, and data-driven decision making.
Develop and implement innovative, data-driven strategies that optimize product placement, adoption, and overall market penetration.
Lead, mentor, and inspire a high-performing team of product marketers, fostering a culture of collaboration, creativity, and excellence.
Act as a strategic change agent, proactively identifying opportunities to enhance our product marketing approach and drive continuous improvement.
Craft and execute bold yet pragmatic marketing plans that deliver tangible revenue results while supporting our long-term growth trajectory, with quantified outcomes to drive decisions
Collaborate effectively with cross-functional teams, including Product, Marketing, Sales, and Customer Support, to ensure seamless product launches and ongoing market success.
Elevate the product marketing conversation, both internally and externally, inspiring colleagues and stakeholders to embrace a modern, data-driven, and customer-obsessed perspective.
Leverage data-driven insights to identify and capitalize on market opportunities, actively contributing to the creation and analysis of relevant data.
Partner closely with Marketing and Communications to proactively develop compelling narratives that showcase our products' value proposition and inspire customers to choose us.
Keep the organization up-to-date with latest market trends and competitive intelligence, leading to proactive strategies to reinforce our benefits and differentiate ourselves from competitors.
Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.
Maintain brand standards and ensure compliance across all marketing and communications channels.
Identify competitors and evaluate their strategies and positioning and devise counter-strategies.
Qualification
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Required
Extensive experience in Product Marketing, with a proven track record of successfully launching new products and driving core business growth, with clear impact on revenue and/or growth
Experience working in product-led growth environments, with an emphasis on using data and insights to drive key decisions
Deep understanding of modern product marketing principles, including product-led growth, customer journey mapping, and data-driven storytelling
Customer-Centric Approach: Demonstrated ability to translate customer insights into compelling product positioning and messaging.
Strong proficiency in analyzing market and product performance data to derive insights that inform product messaging, pricing, and positioning strategies.
Data-Driven Storytelling: Ability to clearly articulate complex ideas and product value through compelling narratives, using both quantitative and qualitative data.
Strong analytical and problem-solving abilities, coupled with a data-driven decision-making approach.
Exceptional leadership, communication, and interpersonal skills, with the ability to influence and inspire teams at all levels.
Demonstrated experience leading large-scale transformation, with the ability to inspire and engage diverse stakeholders to ensure engagement and optimal adoption
Ability to foster a culture of continuous learning, adaptability, and innovation
Comfortable with ambiguous, changing situations, and decision making
Preferred
Expertise in payments, fintech, B2B SaaS and/or small business preferred, including in-depth understanding of market dynamics, customer segmentation, and competitive landscapes within our industry
Benefits
Health, dental and vision insurances
Retirement savings plan
Paid time off
Health savings account
Flexible spending accounts
Life insurance
Disability insurance
Tuition reimbursement
Company
WEX
Wex is a financial technology service provider for fleet, travel and healthcare industries.
H1B Sponsorship
WEX has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (7)
2022 (16)
2021 (23)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
$400MKey Investors
Warburg Pincus
2020-06-30Post Ipo Equity· $90M
2020-06-30Post Ipo Debt· $310M
2005-02-16IPO
Recent News
2024-11-28
2024-10-24
Company data provided by crunchbase