Commonstate · 1 day ago

Paid Media Specialist

Arkansas, United States

Full-time

Remote

Entry Level

1+ years exp

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Marketing & Advertising

Hiring Manager

Ryan Williams

Insider Connection @Commonstate

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Responsibilities

Assist in the planning, execution, and optimization of paid media campaigns across multiple platforms, including Google Ads, Google Display Network, AdRoll, LinkedIn, Facebook, and other marketing channels.

Monitor campaign performance, budget allocation, and bidding strategies to ensure optimal ROI.

Conduct research to identify relevant and high-performing keywords, target audiences, and new opportunities for campaign improvement.

Regularly analyze data from various campaigns, adjusting strategies to improve ad relevance, targeting, and overall performance.

Support in the analysis of campaign data to uncover trends, insights, and areas for optimization.

Generate regular and ad-hoc performance reports, offering insights and actionable recommendations for continuous improvement.

Troubleshoot performance issues, collaborate on identifying root causes, and help implement effective solutions.

Own SEO project management and make recommendations to improve performance of keyword rankings, website performance, and organic traffic.

Qualification

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Paid MediaPPCSEMGoogle AdsSEOSEMRushGoogle Search ConsoleFacebook AdsLinkedIn AdsDigital Advertising