TeachTown · 14 hours ago

Content Marketing Manager

United States

Full-time

Remote

Mid Level

$75K/yr - $85K/yr

3+ years exp

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ComputerEnterprise Software

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Responsibilities

Accountable for the creation of engaging and high-quality content marketing initiatives including emails, blogs, customer success stories, scripts, social media messaging and other content that drives engagement, upsell/cross-sell opportunities and retention.

Basic SEO knowledge of best practices; conduct keyword research and update content to enhance search engine rankings.

Manage content creation (content & design) and execution across social media channels including LinkedIn, Instagram, Facebook, Twitter, YouTube, and TikTok.

Monitor external social media groups, comments, and feedback across different platforms, and respond to all inquiries and feedback.

Measurement and optimization of content marketing programs will be required on a regular and ongoing basis.

Integration of content programs with brand campaigns to drive brand to demand.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Special Education experienceContent creationProject managementBasic SEO knowledgeHubSpot experienceSalesforce experienceCanva experienceSocial media management

Required

Bachelor's degree in Education, Marketing, English, Communications, or a related field.

At least 3+ years of experience in Special Education required.

Proven experience in long-form and short-form content creation and distribution.

Excellent communication skills, both written and verbal.

Strong organizational and project management abilities, with high attention to detail and the ability to multitask and meet deadlines juggling multiple priorities.